Growth Marketing Specialist

**Growth Marketing Specialist - German Speaking**

**London, Berlin, Hamburg**

**Introduction**

We're looking for a Growth Marketing Manager to join our Performance Marketing team to lead the lead generation efforts for our DACH region. You will plan, execute, and optimize Lightspeed's paid media campaigns and organic efforts in order to drive sales and grow the Lightspeed DACH business.

In order to thrive in this role, you will need to be a strong team player and collaborate with the Growth Team and other Marketing and Sales departments.

**What you'll be responsible for**:

- Own the Marketing Acquisition targets for the DACH region.
- You will plan, execute and optimize Lightspeed's paid media campaigns and collaborate together with our SEO agency to drive leads for our DACH SDR and Sales team
- Work with other EMEA performance marketers to share, analyze, and optimize paid campaigns to maximize Return On Ad Spend (ROAS)
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Partner with the DACH Marketing and Sales Teams to achieve monthly marketing and sales targets.
- Collaborate closely with the DACH Integrated Marketing Manager to bring to life integrated and multi-channel marketing campaigns and initiatives (example: nurture funnels, brand activations)
- Track, report, and analyze the performance across all marketing channels.
- Work with the creative and brand teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns to achieve marketing objectives
- Present weekly and monthly performance reports to the DACH Sales and Marketing teams
- Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
- Support Outbound efforts, notably via media campaigns (list warming), to optimize outreach process and pipeline management

**What you'll be bringing to the team**
- 3+ years of experience managing performance focused campaigns across search, social, video, display, referral partners and affiliates
- Fluent German speaker with flawless writing skills
- Business level English proficiency
- Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
- Experience in using website, SEO and business analytics tools such as Looker or Tableau, Google Analytics, Salesforce or Hubspot
- Highly organized and detail oriented
- Strong cross-functional collaboration skills
- Certified in Google Ads and Google Analytics

**Even better if you have, but not necessary**
- Lead generation experience in a B2B SAAS environment
- Experience in a customer-facing marketing role
- Knowledge of marketing channel attribution models
- Any additional European languages

**Where to from here?**
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you're proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

**Who we are**:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
- Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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