Marketing & Student Recruitment Lead

**Details**:

- Position- Marketing & Student Recruitment Lead- Employment type- Full-time- Qualification- Senior- Location- Oberschöneweide- Description- ///
Closing date: 01.01.2025
Interviews starting: 15.12.2024
Role: Full-time
Beginning Date: Dec 15

Catalyst - Institute for Creative Arts and Technology is an international learning community, based at the iconic Funkhaus in the creative media metropolis of Berlin. Organised into a School of Music & Sound, School of Film & Visual Media, School of Acting and brand-new School of Creative Human Development, our diverse and ever-growing bachelor's and master’s degree programmes are based on the values and concepts of progressive, project-based education whilst complying with the rigorous requirements of a UK university qualification.

Aiming to become the international creative production and performance learning institution of choice, we encourage students to push their creative boundaries way beyond what they thought possible, at the same time engaging with their personal growth as a human being. Simply put, we aim to provide them with a set of skills that allows them to flourish whilst manifesting their interests and their unique greatness more powerfully in the wider world. With students from over 75 different countries, our creative community is a working environment that is international and multicultural.

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What are we looking for?

A team member

Moving beyond outmoded ways of working together, striving toward a conscious people-centred culture, we operate in a distributed leadership model, which we can describe in more detail in-person. We are excited to invite team members who have the courage to bring more of their own interests, insights, and backgrounds to the mix.

Whilst the aims of the school are what bring us together, what keeps us together in our dynamic community is the idea that people can bring more of their authentic selves and not just their “professional” selves to the workplace.

A Marketing & Student Recruitment Lead

You will lead our Storytelling circle and our wider Student Recruitment circle, and will have the mission to increase our student intake and enhance our digital presence. Working within our distributed management structure you will have the flexibility to evolve workflows, prioritise your projects, and run campaigns to meet your circle’s objectives. In this role you will achieve an increased awareness of our brand both locally and globally, and work closely with our admissions team and collaboratively with our students, tutors, alumni and industry partners. At Catalyst, you will lead cost effective, audience-centric and targeted marketing campaigns to attract and retain new audiences, and ultimately contribute to the growth of our educational programmes and the impact our students have on the world.

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Key accountabilities
- Plan and oversee allocation of budgets across all circle activities
- Devise and execute a comprehensive marketing strategy and plan annually, which aligns with our student recruitment targets and admissions timeline
- Identify current and potential marketing opportunities with input from our educational team
- Develop an in-depth understanding of the programme content and teaching methods to strengthen the marketing plan.
- Develop the brand identity and be the organisation’s first point of contact for implementation across all materials
- Oversee the planning, execution and performance of our paid advertising activity, in close collaboration with our advertising agency
- Plan, lead and oversee video production and photography, working with freelancers
- Work with our digital specialist, developing the content and editorial strategy to meet KPIs, in line with the characteristics and USP’s of each learning programme
- Lead analysis of campaign and channel performance, as well as competitor and market research/analysis as necessary, to inform marketing strategy
- Oversee the maintenance and development of Catalyst’s digital assets (ie website, social media channels) - making sure everything is “on-brand” and in line with our objectives
- Lead regular reviews and updates of website copy and imagery, including programme pages, seeking input from programme teams
- Plan, organise and promote virtual and IRL touchpoints with prospective students (ie recruitment-focused events such as Virtual Taster Workshops)
- Manage paid partnerships with education listings providers such as Keystone
- Promote the diversity of our student body authentically in events and marketing practice

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About you

You may have many or all of these qualities/experiences:

- Extensive experience of managing marketing campaigns and delivery, ideally in an education or arts environment
- Budget management
- Leadership know-how
- Project management, from ideation to execution
- Well developed strategic and conceptual muscles
- Data-driven decision making: proven ability to balance analysis with gut feeling