Business Development and Marketing Adviser

Vor 6 Tagen

Munich, Deutschland Ambition Vollzeit

A leading global law firm is looking for a Marketing and Business Development Adviser to focus on their Life Sciences & Healthcare and Mobility & Transportation sectors. This role is based in the firms Munich office and encompasses the full range of Business Development and Marketing activities including: pitching and credentials; client targeting and cross-selling; client, sector and competitor analysis; profile raising and marketing campaigns including communications such as legal directory submissions, brochures, online content, events and conferences. You will be working in a global team who works collaboratively to ensure that objectives and plans for industry sector marketing and business development are delivered. This is a 30 month contract and is an excellent opportunity to elevate your career in BD within a reputable, friendly, and positive environment

Profile raising and marketing
- Support implementation of integrated marketing campaigns to help raise the firms profile and awareness among their key target audiences and generate opportunities to meet potential clients.
- Support client seminars, conferences, webinars, association activities, and other marketing-oriented events and programs
- Maintain and coordinate updates to marketing collateral including credentials, brochures, website content, attorney biographies, thought leadership, etc.
- Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media.
- Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Twitter, Clearview Social) with regular updates to M&BD stakeholders.
- Promotion of capabilities across the firm, through regular internal newsletters, and maintenance of industry sector intranet sites.
- Coordinate legal directory submissions for ranking organizations/publications.

Business Development
- Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm's best practice methodology is applied.
- Leverage the firm's CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists.

Leadership and Knowledge Sharing
- Liaise with M&BD colleagues to ensure communication of best practices in areas such as new business pitches, business generation, thought leadership and client communications, and client support.
- Contribute to maintaining a structured approach for accessing up-to-date M&BD information and knowledge, such as experience and pitches. This includes gathering and maintaining information on practice and sector group experience for inclusion in marketing collateral.

ABOUT YOU
- German speaker, with a good level of business English
- 3+ years of relevant experience, preferably in a legal or professional/business services sector
- Excellent interpersonal and (internal and external) client-facing skills
- Strong written and verbal communication skills with an excellent eye for detail and the ability to write compelling propositions.
- A team player, but able to act autonomously with appropriate guidance.
- Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.

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