Working Student Content Marketing

Vor 3 Tagen

München, Deutschland Workpath Vollzeit

**About us**:
**Role Overview**:
We are looking for a dynamic Working Student in Content Marketing with a background in marketing, media, communications etc. This role is meant to translate valuable insights from Customer Experience, Sales, and Product teams into compelling marketing content, as well as positioning it on the right channels in the right formats with our prospects and customers.

**Key Responsibilities**:

- Content Creation: Develop and design high-quality, engaging content that translates customer insights into compelling stories and case studies with the help and insights from other teams.
- Content Promotion: Support the positioning of the content across social media, the company website, and other relevant channels to ensure it reaches and engages the intended audience. Oversee and manage organic social media efforts to maximize reach and impact.
- Campaign Management: Support the Demand Generation team in planning and executing content-driven campaigns that enhance brand awareness and drive lead generation.
- Stakeholder Collaboration: Work closely with Customer Experience and Sales teams to gather insights and translate them into impactful marketing materials.
- Performance Tracking: Assist in monitoring and reporting on content performance, using data to refine and optimize our content strategy.

**Requirements**:

- Registered student in an area such as marketing/media/communication studies, or management and business strategies
- Experience in B2B content Marketing is a plus, preferably in a software startup / scale-up environment or an agency / strategy consultancy
- Content skills: Creating high-quality, engaging content across various formats (written, video, graphics, social media) that aligns with marketing strategies and resonates with the target audience. Experience in graphic design is a plus.
- Cross-Functional Collaboration: Interpersonal and communication skills to effectively collaborate with Customer Success, Sales, and Customer Experience teams. Ability to gather insights and translate them into impactful marketing materials.
- Project Management: Organizational skills to manage multiple content projects simultaneously
- Analytical Abilities: Proficiency in analyzing content performance metrics and testing different hypotheses and ability to quickly adapt and refine approaches to meet customer interests and business goals is a plus.
- Languages: Fluent in both German and English, with excellent communication skills

**What We Offer**:

- Flexible Work Environment**:Based in our Munich office, you have the flexibility to work from home and use our “Workpath Anywhere” program for up to 40 days per year.
- Professional Growth: Access to a personal development budget, continuous coaching, and mentoring
- Health and Wellbeing**:Membership in the Urban Sports Club, mental health days, and support through OpenUp
- Competitive Compensation: Attractive salary and stock option package, public transportation allowance, and other benefits

**Join Us**:
For more information about Workpath, visit our website.

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