Senior CRM Strategy Manager

vor 1 Tag

Berlin, Berlin, Deutschland HelloFresh Vollzeit
JOB DESCRIPTION

The role

Do you thrive on crafting tailored customer journeys that drive meaningful engagement? As the Senior Audience Manager for Reactivations , you will be responsible for re-engaging the HelloFresh cancelled base across 17 markets and 5 brands. In this role, you will own specific customer segments and design customer journeys that nurture, strengthen, and rebuild relationships with these audiences, ultimately driving Customer Lifetime Value (CLV).

This role goes beyond crafting and optimizing campaigns—it's about taking part in the development of the overarching reactivation strategy , to help shape the vision for customer-centric journeys, and ensuring the delivery of industry-leading segmented campaigns that nurture, strengthen, and rebuild relationships with our canceled customer base.

You will create a seamless and impactful reactivation experience, collaborating closely with Creative, Marketing Analytics, CRM Operations, Pricing & Discounts, and Brand - with particular emphasis on creative development and innovation - to develop a comprehensive communication strategy for your segment(s).

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

What you'll do

Customer Journey Ownership : Take full ownership of a defined customer segment and create tailored customer journeys, starting from cancellation to eventual reactivation. Communication Strategy : Develop detailed communication strategies for your segment(s), including channel definition, message timing, and creative direction. Relationship Rebuilding : Focus on maintaining, strengthening, or reestablishing relationships with cancelled customers, using personalized and data-driven approaches. Performance Optimization : Use data insights to continuously refine the effectiveness of customer journeys, with a focus on driving increased CLV and reactivation rates. Collaboration : Work closely with Creative, Marketing Analytics, CRM Operations, and Brand teams to align strategies, measure performance, and develop creative materials tailored to your segment(s). Creative Oversight : Partner with the Creative team to ensure all communication touchpoints deliver product value and resonate with the target audience. Innovation : Collaborate with teams exploring Automation and Machine Learning applications. Share insights to help identify areas where these tools can improve efficiency and personalization.

What you'll bring

Proven Experience : 5+ years in a marketing role, with a focus on customer journey design, audience segmentation, or lifecycle marketing, preferably working with subscription business models. Strategic Thinking : Expertise in developing and executing customer journey strategies that effectively nurture relationships and drive long term retention. Results-oriented : Ability to translate the communication strategy into effective KPIs, continuously improving the customer journey through measurable actions. Creative Collaboration : A sharp instinct for standout creative assets —crafting and recognizing compelling visuals, copy, and design that captivates and connects. Strong ability to partner with creative teams to develop compelling communication materials that align with strategic objectives. Customer-Centric Approach : Deep understanding of customer behavior and an ability to design journeys that meet customer needs and expectations. Cross-Functional Collaboration : Experience working with creative, brand, analytics, and operations teams to create cohesive campaigns and strategies and deliver measurable results. Tech-curious : A foundational understanding or curiosity about how to leverage automations and Machine Learning to optimise customer journeys. Prior collaboration with technical teams to explore these technologies is a plus but not required.

If you're passionate about designing innovative customer experiences and driving measurable reactivation results, we'd love to hear from you

What we offer

Elevate your lifestyle Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Immerse yourself in a diverse global community of 90+ nationalities. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

  • Manager of CRM

    vor 2 Wochen

    Berlin, Berlin, Deutschland ADLER CONSULTING Vollzeit

    Aktuell betreuen wir unseren Mandanten aus dem E-Commerce Bereich direkt in Berlin auf der Suche nach einemManager of CRM Strategy (gn)Festanstellung, Vollzeit · Homeoffice / Remote- Berlin MitteAufgabenDu entwickelst und implementierst mit deinen Team unsere CRM-Strategien zur Kundenbindung über Kanäle wie E-Mail, WhatsApp und PrintDu leitest unser...

  • CRM Strategy Team Lead

    vor 16 Stunden

    Berlin, Berlin, Deutschland HelloFresh Vollzeit

    JOB DESCRIPTION The role HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. Within HelloFresh's Marketing, the International Reactivations department is responsible for winning back our former customers across 17 international markets and all 8 brands, employing all available channels (CRM as well...

  • EU CRM Manager

    Vor 5 Tagen

    Berlin, Berlin, Deutschland MPB Vollzeit

    EU CRM Manager Location: Berlin (Hybrid - 2 days per week in the office, 3 days per week at home) Department: Marketing Position type: Full timeBring MPB's ambitious CRM marketing strategy to life for our EU audience.As EU CRM Manager, you will play a pivotal role in driving engagement with customers and prospects at every stage of their journey. Playing...

  • Senior Pricing Strategy Manager

    Vor 2 Tagen

    Berlin, Berlin, Deutschland Sumup Vollzeit

    As the Senior Pricing Strategy Manager, you will be part of the EU GTM Tribe and play a key role in driving strategic pricing decisions and aligning pricing tactics across the teams that enhance the company's competitive position and drive growth. You will be looking after Card Reader hardware pricing and Fee pricing and will work on new Revenue streams...

  • CRM Manager

    vor 2 Wochen

    Berlin, Berlin, Deutschland BBQ - Baumann Bildung und Qualifizierung GmbH Vollzeit

    Bei BBQ begleiten wir Menschen seit 1998 auf ihrem Weg in den Arbeitsmarkt – mit Herz, Leidenschaft und dem Anspruch, Weiterbildung für alle zugänglich zu machen. Jetzt gehen wir den nächsten Schritt: Als Teil der Constellation Academy digitalisieren wir unsere Prozesse und führen ein gruppenweites CRM ein. Dafür brauchen wir dich Wenn du Lust hast,...

  • Strategy Manager

    vor 1 Tag

    Berlin, Berlin, Deutschland Delivery Hero Vollzeit

    Job Description We are on the lookout for a Strategy Manager to join the Strategy & Performance Team on our journey to always deliver amazing experiences.  Join the team driving growth and customer engagement across our markets. As part of our Marketing Team, you'll help shape strategies that build customer growth and optimize the effectiveness of our...

  • Manager Strategy

    Vor 6 Tagen

    Berlin, Berlin, Deutschland Pulse Advertising GmbH Vollzeit

    We're seeking a talented Manager of Strategy to lead innovative social media, influencer marketing, and social paid strategies. You'll drive impactful campaigns with AI-powered insights, collaborate with creative teams, and shape digital strategies that elevate our clients' brands. If you're passionate about digital transformation and trends, this is your...

  • CRM Manager

    vor 1 Tag

    Berlin, Berlin, Deutschland IT Career Hub GmbH Vollzeit

    Job DescriptionAbout Us:We are IT Career Hub, a leading EdTech company dedicated to advancing education and career development in the field of information technology.Our mission is to empower adults to work in IT, foster personal growth for every student, and help them secure new and promising career opportunities.Our training programs are AZAV-certified and...

  • CRM Manager

    vor 1 Tag

    Berlin, Berlin, Deutschland IT Career Hub GmbH Vollzeit

    About Us:We are IT Career Hub, a leading EdTech company dedicated to advancing education and career development in the field of information technology.Our mission is to empower adults to work in IT, foster personal growth for every student, and help them secure new and promising career opportunities.Our training programs are AZAV-certified and designed to...

  • Senior CRM Manager

    Vor 5 Tagen

    Berlin, Berlin, Deutschland Contorion Vollzeit

    Deine Aufgaben Du triffst datenbasierte Entscheidungen zur Steigerung der Kundenzufriedenheit, indem du die Bedürfnisse und Erwartungen unserer Kunden erkennst und erfüllst.  Du erstellst automatisierte E-Mails mit dynamischen Inhalten, die sich je nach Kundensegment anpassen, indem du Algorithmen und Modelle für personalisierte...

  • Senior CRM Manager:in

    Vor 7 Tagen

    Berlin, Berlin, Deutschland machtfit GmbH Vollzeit

    Auf unserem Weg zu "Jeder Mensch macht sich fit" suchen wir eine:n erfahrene:n CRM Manager:in, die/der unsere User mit passgenauer Kommunikation dabei unterstützt, fit zu werden und gesund zu bleiben. machtfit ist die führende Gesundheitsplattform im deutschen Corporate Health Markt und bietet Unternehmen eine einfache digitale Lösung für die...

  • Senior CRM Manager:in

    vor 2 Wochen

    Berlin, Berlin, Deutschland machtfit GmbH Vollzeit

    Auf unserem Weg zu "Jeder Mensch macht sich fit" suchen wir eine:n erfahrene:n CRM Manager:in, die/der unsere User mit passgenauer Kommunikation dabei unterstützt, fit zu werden und gesund zu bleiben. machtfit ist die führende Gesundheitsplattform im deutschen Corporate Health Markt und bietet Unternehmen eine einfache digitale Lösung für die...

  • CRM Manager, Activation

    vor 1 Tag

    Berlin, Berlin, Deutschland AutoScout24 Vollzeit

    A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We're not just leading the market; we're creating it. We're constantly innovating, evolving and transforming things for our customers. We're driven, ambitious and determined to do our best work, together. For a career that doesn't stand still, where you can put your ideas...

  • Manager Strategy

    vor 1 Tag

    Berlin, Berlin, Deutschland think-cell Software GmbH Vollzeit

    About usthink-cell was founded in 2002 as a start-up. Today, the name think-cell stands for a high standard of graphics software worldwide. With the investor Cinven at our side, we want to continue to grow strategically.  In your new role as Manager Strategy & Corporate Development (fm/d), you will be driving the development of the company and be...

  • CRM Manager

    Vor 7 Tagen

    Berlin, Berlin, Deutschland Flaconi Vollzeit

    Wir bei flaconi glauben, dass Diversität Kreativität, Innovation und Wachstum fördert. Diese Diversität lebt in allen Formen von Beauty. Deshalb ist auch unser Team ein Mosaik aus Menschen mit unterschiedlichen Hintergründen, Kulturen und Lebenswegen, die eine gemeinsame Leidenschaft für die Beauty-Welt verbindet. Unser Engagement basiert auf unseren...

  • Senior Projekt-Manager CRM

    vor 1 Tag

    Berlin, Berlin, Deutschland _crsd Vollzeit

    Wir brennen für CRM und State-of-the-Art-Digital-Marketing Wir überzeugen durch Relevanz. Wir animieren die Kunden unserer Kunden zum richtigen Zeitpunkt mit der richtigen Botschaft zum richtigen Klick.  Du bist im digitalen Marketing zuhause? Super, dann kannst du dich bei uns voll entfalten Wir setzen auf partnerschaftliches Miteinander, Kooperation...

  • Senior Product Manager

    vor 1 Tag

    Berlin, Berlin, Deutschland Delivery Hero Vollzeit

    Job Description We are on the lookout for a  Senior Product Manager - Consumer Product Strategy  to join our  Consumer Product Strategy team  and reinvent on-demand delivery with us. If you're a creative problem solver who is eager to deliver solutions and hungry for a new adventure, an international workplace is waiting for you in the heart of...

  • Growth Manager, Strategy

    Vor 7 Tagen

    Berlin, Berlin, Deutschland Start To Finish Consulting GmbH Vollzeit

    We are Start to Finish.No startup can grow without the right team. That's why we support rising startups and growth companies like Snocks, Seller X, SchemaM, Formary, and many more in filling key positions within their teams.With over 100 satisfied clients, we are the #1 recruiting boutique for e-commerce startups in the German-speaking market.Our client is...

  • Growth Manager, Strategy

    vor 1 Tag

    Berlin, Berlin, Deutschland Start To Finish Consulting GmbH Vollzeit

    We are Start to Finish.No startup can grow without the right team. That's why we support rising startups and growth companies like Snocks, Seller X, SchemaM, Formary, and many more in filling key positions within their teams.With over 100 satisfied clients, we are the #1 recruiting boutique for e-commerce startups in the German-speaking market.Our client is...

  • Consultant Strategy

    Vor 5 Tagen

    Berlin, Berlin, Deutschland BearingPoint Vollzeit

    (Senior) Consultant Strategy & Organization | Real Estate (m/w/d) Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Leipzig, München, Stuttgart, Walldorf Deine Benefits Deine zukünftigen Aufgaben Du unterstützt uns bei unseren vielfältigen Beratungsleistungen im Bereich (Corporate) Real Estate mit einem Fokus auf Strategie,...