Analyst (m/f/x) – Marketplace Insights

As an Analyst (m/f/x) in the Marketplace Insightsteam, you will conduct in-depthanalysesofour B2B marketplaces, focusing on marketdynamics, demanddistribution, verticalcategoryperformance, customerretention, and theirimpact on overallmarketplaceoutcomes. Yourworkenablesdata-drivendecision- makingacrosstheorganizationbyuncoveringmeaningfulpatterns in purchasing and searchbehavior and translatingthemintoactionablestrategicrecommendations.Shape the future of B2B with usDemand Distribution & Category-Level AnalysisAnalyze and modeldemanddistributionacrossproductcategories and marketsegmentsIdentifycategory-levelpatterns, bottlenecks, and growthopportunities. Set upofquarterlycategorydeep-divereport and categorydemanddashboards(volume, growthrates, seasonality, conversionproxies)Supplier segmentationmodel + refreshcadencebased on activity, demand, and buyerbehaviorCustomer Retention & Performance AnalyticsExaminethekeydriversofcustomerloyalty and repeatpurchasingwithinthe B2B environmentConnect retentionmetricswithperformance KPIs to highlight optimization potential based on Retention analysismodel (cohorts, time-to-repeat, churndrivers)Developdata- supportedhypotheses and recommendationstostrengthencustomerretention and improvingcustomerlifecycleImpact Assessment in the Marketplace ContextContinuously monitor strategic initiatives and evaluatetheirmeasurableeffects on marketplacedevelopmentbyperformancedashboardsincludingbefore/after comparisons and A/B analysisreportsIdentifynew supplier opportunities and qualifiedleadsbyinterpretingplatformtrends and behavioral interactionsbetweenbuyers and suppliersEstablish and operationalizetarget-group-specific KPIs, ensuringongoingtracking and performanceimprovementacrossthemarketplaceBuyerInsights & B2B Behavior AnalysisAnalyze searchbehavior and productcategoryinteractions, integratingtrendobservationswithbroadermarketdevelopments. (e.g. Zero-resultqueries, demand vs. supplymismatch)Buyerdecisionjourneymappingbased on data (whichinteractionscorrelatewithconversionorretention)Generate strategicinsightsforproduct, leadmanagement, and customerexperienceteamstoguidedecision-making and prioritizationWhat we offerThe opportunity to actively shape the future of the online B2B business and build an European champion You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit An agile and supportive environment where success is always a team effort Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across GermanyOptimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hoursWe believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures Take advantage of our “Workation” offer and work where others spend their holidayThis is how you can impress usMust-haves• Experience or strong understandingof B2B purchasingbehavior and procurementprocesses• Strong analyticalskills and experienceworkingwith large datasets• Excellentknowledgeof SQL orcomparablequerylanguagesforindependentdataextraction and analysis• Ability totranslatecomplexdatasetsintoclear, actionableinsights• Structured, independentworking style with strong attentiontodetail• Knowledge ofbusinessdevelopmentor relevant experience in a manufacturingcompanyNice-to-have• Experience in a B2B SaaS ormarketplaceenvironment• Familiaritywith BI tools (e.g., Tableau, Power BI, Looker) and statisticalanalysismethods• Understanding of pricing, assortment, ordemandoptimizationmodels