Analyst (m/f/x) – Marketplace Insights

Intro

As an Analyst (m/f/x) in the Marketplace Insights team, you will conduct in-depth analyses of our B2B marketplaces, focusing on market dynamics, demand distribution, vertical category performance, customer retention, and their impact on overall marketplace outcomes. Your work enables data-driven decision- making across the organization by uncovering meaningful patterns in purchasing and search behavior and translating them into actionable strategic recommendations.

Tasks

Demand Distribution & Category-Level Analysis

• Analyze and model demand distribution across product categories and market segments

• Identify category-level patterns, bottlenecks, and growth opportunities. Set up of quarterly category deep-dive report and category demand dashboards

• (volume, growth rates, seasonality, conversion proxies)

• Supplier segmentation model + refresh cadence based on activity, demand, and buyer behavior

• Customer Retention & Performance Analytics

• Examine the key drivers of customer loyalty and repeat purchasing within the B2B environment

• Connect retention metrics with performance KPIs to highlight optimization potential based on Retention analysis model (cohorts, time-to-repeat, churn drivers)

• Develop data- supported hypotheses and recommendations to strengthen customer retention and improving customer lifecycle

Impact Assessment in the Marketplace Context

• Continuously monitor strategic initiatives and evaluate their measurable effects on marketplace development by performance dashboards including before/after comparisons and A/B analysis reports

• Identify new supplier opportunities and qualified leads by interpreting platform trends and behavioral interactions between buyers and suppliers

• Establish and operationalize target-group-specific KPIs, ensuring ongoing tracking and performance improvement across the marketplace

Buyer Insights & B2B Behavior Analysis

• Analyze search behavior and product category interactions, integrating trend observations with broader market developments. (e.g. Zero-result queries, demand vs. supply mismatch)

• Buyer decision journey mapping based on data (which interactions correlate with conversion or retention)

• Generate strategic insights for product, lead management, and customer experience teams to guide decision-making and prioritization

Country

Germany

Recruiter

Zimmermann

Benefits

• The opportunity to actively shape the future of the online B2B business and build an European champion  
• You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit  
• An agile and supportive environment where success is always a team effort  
• Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across Germany
• Optimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hours
• We believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)
• We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures  
• Take advantage of our "Workation" offer and work where others spend their holiday

Profile

Must-haves

•    Experience or strong understanding of B2B purchasing behavior and procurement processes

•    Strong analytical skills and experience working with large datasets

•    Excellent knowledge of SQL or comparable query languages for independent data extraction and analysis

•    Ability to translate complex datasets into clear, actionable insights

•    Structured, independent working style with strong attention to detail

•    Knowledge of business development or relevant experience in a manufacturing company

Nice-to-have

•    Experience in a B2B SaaS or marketplace environment

•    Familiarity with BI tools (e.g., Tableau, Power BI, Looker) and statistical analysis methods

•    Understanding of pricing, assortment, or demand optimization models

We live and love diversity That's why we signed the "Diversity Charter" to promote equal opportunities and diversity in all its components. By signing the Diversity Charter we guarantee that all qualified applicants are considered for employment without regard to age, ethnicity, religion, sexual orientation gender identity or physical abilities. A culture of respectful interaction is deeply rooted in our corporate values and therefore we want every employee to feel included, accepted and valued. With over 50 different nationalities and more than 20 spoken languages among Visable's workforce, we can already be proud of being a culturally varied and truly international company.

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