Category Development

We’re Hiring: Category Development & Marketing Manager (m/f/d)Join our team to play a pivotal role in shaping the strategic direction and overall performance of our Biscoff & Natural Foods business and the categories we are operating in. In this role you will lead a three-person team being part of the leadership team, reporting directly to the Country Manager Germany. Your Mission Shape long-term brand strategies, optimize the portfolio & pricing architecture, and lead key growth initiatives like the Perfect Store concept. Ensure a strong market positioning, building best-in-class customer partnerships for category management and driving business success. Be a key driver in building a strong local team by focusing on continuous development and team building. Category Strategy & Growth Develop and execute a long-term category strategy to drive sustainable revenue and market share for Biscuits & Natural Foods categories Lead growth initiatives, optimizing assortment, pricing architecture, instore presence and promotional strategies Identify market trends and shopper insights to shape winning business strategies Brand Development & Performance Craft long-term brand strategies and growth plans for Biscoff & NF brands Ensure excellent execution of the annual brand plan across touchpoints with the team Monitor market & brand performance, identifying risks & opportunities Drive data-informed decision-making in collaboration with cross-functional teams Customer & Channel Excellence Act as the key point of contact for sales, ensuring alignment between strategy and customer execution Build and strengthen strategic relationships with key retailers to drive mutual growth Develop compelling sell-in stories, ensuring maximum impact with retail partners Budget & Resource Optimization Oversee budget allocation, ensuring maximum impact & ROI and prioritize high-performance marketing & trade activities Leadership & Collaboration Lead, inspire & grow a high-performing team (3 direct reports) Collaborate closely with local cross-functional teams, global teams, and central functions Academic Excellence: A master’s degree in economics, marketing, communications or equivalent Proven Expertise: Commercial Strategist: Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success for the overall business Consumer Insights: Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data and convert into compelling storylines Operational excellence: Proven track record in strategic planning, market analysis & brand growth Project Management: Ability to navigate cross-functional & international collaboration Leadership Mind-set: Leadership skills with the ability to motivate, develop & inspire teams Language Skills: Fluency in German (full professional proficiency) and a strong command of English (written and spoken). Cultural Fit: True team player, approachable, pro-active, positive and strong communicator Brand Ambassador: Great passion for building & emotionalizing our brands and categories Proactive Achiever: With a hands-on mentality, you are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business Positive Motivator: You show a positive attitude in life with the ability to inspire others taking them on a joint journey