Director of Marketing

Your Responsibilities We are seeking a visionary and results-driven Director of Marketing to lead the marketing strategy and execution across all GGG institutions and the GGG brand itself. This is a critical senior leadership role with full responsibility for marketing performance, budget, team leadership, and brand positioning across multiple markets including Germany, the Netherlands, France, Spain, and the UAE.At GGG, you'll play a central role in shaping the future of international higher education across multiple respected brands. You’ll lead a talented team and have the opportunity to make a real impact across global markets.You will work in close partnership with the Director of Sales to deliver on annual enrolment targets and drive sustainable growth through best-in-class marketing strategies.Strategic & Brand LeadershipDevelop and execute unified marketing strategies across all GGG institutions, aligned with business objectives and regional market dynamicsDefine and drive the positioning of each brand, including market entry strategies for new regions, programme launches, or campus openingsConduct competitive landscape analysis and use insights to shape product offerings and market positioningFull-Funnel Marketing OwnershipOversee the entire marketing chain: from lead generation (via PPC, paid social, affiliate, organic channels) to content, social media, PR, design, and video productionEnsure strong collaboration between marketing and performance teams to drive lead volume, quality, and conversionTeam LeadershipLead a distributed team of marketing professionals globally (Brand Marketing, Performance Marketing, PR, Design, Video)Inspire and manage a high-performance team culture, with a strong focus on accountability, innovation, and execution Stakeholder EngagementAct as the key marketing contact for the CEO, COO, Sales, Admissions, Finance, and HR departments, ensuring tight cross-functional collaborationRepresent marketing in board meetings, leadership events, and management conferences Agency & Vendor ManagementManage internal service providers within the central GUS team, including campaign execution, SEO, design, and copywriting services  Budget & Performance OversightOwn the full marketing budget across all brands and institutions — planning, monitoring, and adjusting spend based on performanceEnsure efficient and effective use of budget in alignment with enrolment and growth objectivesData-Driven Performance ManagementTrack and report on all core marketing KPIs Your profileProfessional ExperienceMinimum of 9 years in marketing roles, with at least 5 years in a leadership position, preferrably within the educational sector in Germany/EuropeBroad marketing expertise across core functions including brand, digital, content, demand generation, video, design & PREducational BackgroundMaster's degree in Marketing, Business Administration, or a related field Market KnowledgeIn-depth understanding of the educational landscape, particularly private universities, and familiarity with the german market is advantageousDigital ProficiencyStrong knowledge of digital marketing tools and platforms, including PPC, SEO, Google Analytics, CRM systems, and CMS High KPI thinking abilityExperienced in setting up business KPIs for the marketing teams and regions and reporting into the business; Strong budget ownership and commercial acumenLeadership AbilitiesProven experience in managing and mentoring teams, with excellent communication and interpersonal skills; Exceptional stakeholder and vendor management skills Analytical SkillsAbility to analyse complex data, derive actionable insights, and adapt strategies accordingly Language Skills Fluency English is essential; proficiency in German and/or Spanish is a plusWhy us?Opportunity to work with a great team in a dynamic and international environment30 days of vacationAfter successfully passing the probationary period, we offer subsidies for employees’ well-being through our health budget with preventive and aftercare servicesVarious online language courses and opportunities to participate in online collaboration coursesNumerous campus events from the fields of art, culture, business and scienceOpportunity to develop and implement new ideas and conceptAbout usGUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Innovation & Business), htk design academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.At GGG, we are committed to creating a supportive and inclusive work environment where everyone can thrive. Our employees play a vital role in ensuring that our students succeed at every step of their career path. Join our team and be a part of a culture of innovation and excellence in education.  www.gusgermany.com