Head of B2C Performance

JOB DESCRIPTIONWithin the Marketing Operations team, reporting to the Head of Marketing Operations, your main missions will be to support the growth of all our B2C platforms. You are responsible to define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites. Additionally, you will follow B2C performance per country and implement actions plans where needed. You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries TASKSMerchandising: You define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs)Define & improve the Group Merchandising Strategy Glocal merchandising guidelines for homepage & tabs Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines whilst taking into account local specificities Handle communication with commercial teams requesting/challenging positioning of banners on the HP Optimize daily attractivity of our offer and appropriate traffic allocation between businesses, Veepee products and marketing supportDevelop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment Collaborate closely with planning teams to deliver the most balanced and optimized planning, also from a B2C perspective Be an active contributor in the development of a new daily attractivity tool Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights Hiding process for non performing sales on the homepageHiding process for Brandsplace boutiques when Flash sales of the same brandsTravel homepage visibility etc.B2C performance: You follow the B2C performance of the Group, with a focus per country, and set up relevant actions to support growth Monitor daily performance per platform (B2C/B2B, platform functioning, etc.) Support your team to set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth Identify strategic levers to further improve the performance (per platform)Improve member experience: You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experienceExpress improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)Share business objectives with UX and data teams to improve algorithm personalizationData expertise: You use data to steer the teams focus and actions as well as improve business performance Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performanceTrack HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, /UV, etc. in order to assess merchandising performance and steer action plansCollaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performanceOwn reporting to internal and external stakeholdersTeam management:You are leading a cross European team of B2C Merchandizers Manage the team to execute tasks: ensure tasks are completed with operational excellence and in timeEnsure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence teamBe the coach of your team members to develop professionally (setting and tracking OKRs) & personally Develop an international mindset to manage a culturally diverse teamAct as a point of contact for local HR and be informed of country specificitiesCollaboration with other teams: You collaborate and communicate with key (local) stakeholders Collaborate closely with your planning & marketing colleagues to optimise the platform & performance Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement missionAct as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission MUST HAVE skillsTechnical skillsTeam management & development Strong analytical skills (perform analysis, deduct insights, develop strategies)Project management Marketing knowledge(understanding of brand & trade marketing, digital marketing, etc. ) Commercial mindset & understanding of brand environments Consumer mindset & understanding of consumer trends Proficiency in computer tools, mainly Microsoft Office Suite & G SuiteMaster in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)Professional fluency in English (spoken & written)Behavioral skillsStrategic and long term visionBusiness and result oriented with an analytical mindsetCreative and innovative thinkingProactivity and agility, ability to find solutions AutonomyAttention to detail, organizational and prioritization skillsPersuasive abilities and capabilities to unite and motivateExcellent oral and written communication skills Excellent interpersonal skills️RECRUITMENT PROCESS1️HR interview2️ Interview/question round with the Head of B2C Performance & Merchandising3️ Manager interviewAll our positions are open to people with health conditions or impairments.We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis. COMPANYFor more information about our ecosystem : The Veepee Group processes your data collected as part of the management of your recruitment in order to manage your application file for the position for which you have applied. To find out more about our , we invite you to consult it on our career site. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.