Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Voltaren, Sensodyne, Panadol, Advil, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.As a Brand Manager (m/w/d) VMS you will be responsible to drive our Wellness category from strategy to execution. You will be leading projects across all areas of marketing to enhance our brand image, increase awareness and drive sales growth. This role requires a strategic thinker with a passion for marketing and experience in brand management.Key Responsibilities:Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insightsDrive development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teamsAccountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget itemsPlan and oversee advertising and promotional activities, including media, digital marketing, social media, etc.Collaborate with creative teams to develop engaging content and marketing materialsWork closely with the innovation team to drive brand pipeline and manage product launches to market entryManage the brand's marketing budget, ensuring efficient allocation of resources as well as monitoring effectiveness of campaigns and initiativesAnalyze data and market trends to assess brand performance and make data-driven decisionsBuild and maintain relationships with external partners, such as advertising agencies and mediaManage brand equity through successful deployment and localization of global toolkitsDrive close collaboration with global Wellness category and across EMEAL region to drive scale and synergiesSupport and mentor junior associates on the marketing teamQualifications & Skills:Bachelor's/Master degree in Marketing, Business Administration, or a related field.Proven experience in brand management or marketing roles, ideally with VMS/OTC backgroundStrong analytical skills and business acumenExcellent communication and interpersonal skills as well as creative thinking and problem-solving abilitiesProficiency in digital marketing tools and platforms amd ability to manage multiple projects and meet deadlinesFluent in German and EnglishWhat we offerJoin a dynamicteam in an inspiring and international environment, right in theheartof Munich. Embraceourengagingcultureof open, directcommunication, or "Du-Kultur," whileworking in a centrallocation.Enjoytheflexibilityof remote workwhilemaintaining a healthywork-lifebalance. Our hybrid modelallowsemployeestoworkfromtheofficethreedays per week, withtheoptiontoworkfromhomeasneeded. Additionally, youcanworkupto 10 days per yearfromabroad, and our flexible time-tracking modelsprovideevenmorefreedom.Weoffermorethan just a paycheck. Alongwith a competitivesalaryalignedwiththecollectiveagreement, you’llreceive a performance-basedbonusthatrecognizesyourcontributionstooursharedsuccess. As per ouragreement, you’llenjoy at least 30 vacationdays, specialleaveforimportantoccasions, holidaypay, an annual bonus, and a companypension plan.Wearecommittedtohelpingyoubalanceyour professional and personal lifethrough flexible workingarrangements and a comprehensivebenefitspackage. We support mothers, fathers, and same-sex couples in familyplanning. Followingthebirthof a child, employeesareentitledtofamily-friendly time off, aswellas a birthallowance, a childcaresubsidy, and accesstoemergencychildcareservicestoeaseyourreturntowork.Health and well-beingare a priority.Weprovidecomprehensivehealthbenefits, includingvaccinations, regularaccesstoourproducts, and sports-relatedperks. Plus, you’llenjoyattractivecorporatediscounts on fashion, sportsactivities, concerts, and lifestyleofferings, aswellas a subsidizedcanteenwithhealthymealoptions.Yourgrowthmatterstous. Weoffer an extensive rangeoftrainingopportunities, coveringleadership, businessskills, and technicalcompetencies. Youcanevenparticipate in our own "Mini-MBA" program at nocosttoadvanceyourcareer.We also makemobility easy and sustainablewith a travelallowance, freeundergroundparking in Munich, and our "Lease-a-bike" program. Job Posting End Date2025-12-18Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Adjustment or Accommodations RequestIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.