Category and Shopper Strategy Manager OTC

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.Hello. We’re Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving this in a company that we control, in an environment we’re co-creating, and a culture that’s uniquely ours. This is an exciting time to join us and help shape the future.Are you a strategic thinker with a passion for driving category growth and enhancing the shopper experience? As a Category & Shopper Strategy Manager, you will play a pivotal role in developing and implementing innovative and insights driven shopper strategies as well as optimize route-to-market approaches. This role offers the opportunity to collaborate with dynamic internal teams and influential external partners, ensuring that our OTC brands and channels thrive. If you have strong analytical skills and a knack for aligning category strategies with shopper insights, we want you on our teamYour impactCategory & Shopper Strategy Development (for Voltaren, Vitasprint, Centrum & other OTC brands):Lead the development of forward-thinking category strategies that align with our business objectives.Analyze market trends, consumer insights, and the competitive landscape to uncover growth opportunities.Dive deep into shopper behavior and preferences through comprehensive research and data analysis.Transform shopper insights into actionable plans that elevate the shopper experience and drive loyalty.Provide insights and recommendations to maintain a competitive edge in the market.Monitor category and channel performance, utilizing key performance indicators (KPIs) to assess strategy effectiveness.Conduct regular reviews and provide actionable insights to continuously optimize category performance.Market Strategy Development (Online & Offline Pharmacy Channels):Co-develop and drive the creation of innovative go-to-market strategies in collaboration with Marketing, Sales (wholesaler & field teams), and SFE (Sales Force Effectiveness).Turn aligned strategies into actionable execution plans that deliver results.Continuously question and refine existing strategies, action plans, independently driving and owning optimizations.What you bringMBA in Marketing or a related field.Over 5 years of proven success in strategic roles such as marketing, category management, or shopper marketing.A strategic, forward-thinking approach paired with expertise in project management, consistently driving results and delivering excellence.Eagerness to drive end-to-end experience, taking strategic vision through to hands-on implementation and execution.Exceptional analytical skills with a talent for interpreting data and transforming insights into impactful strategies and actions.A collaborative mindset, thriving in cross-functional team environments.Outstanding communication and interpersonal abilities.Bonus SkillsExperience partnering with OTC retailers (online and offline) and a understanding of the pharmacy landscape.BenefitsJoin a dynamicteam in an inspiring and international environment, right in theheartof Munich. Embraceourengagingcultureof open, directcommunication, or "Du-Kultur," whileworking in a centrallocation.Enjoytheflexibilityof remote workwhilemaintaining a healthywork-lifebalance. Our hybrid modelallowsemployeestoworkfromtheofficethreedays per week, withtheoptiontoworkfromhomeasneeded. Additionally, youcanworkupto 10 days per yearfromabroad, and our flexible time-tracking modelsprovideevenmorefreedom.Weoffermorethan just a paycheck. Alongwith a competitivesalaryalignedwiththecollectiveagreement, you’llreceive a performance-basedbonusthatrecognizesyourcontributionstooursharedsuccess. As per ouragreement, you’llenjoy at least 30 vacationdays, specialleaveforimportantoccasions, holidaypay, an annual bonus, and a companypension plan.Wearecommittedtohelpingyoubalanceyour professional and personal lifethrough flexible workingarrangements and a comprehensivebenefitspackage. We support mothers, fathers, and same-sex couples in familyplanning. Followingthebirthof a child, employeesareentitledtofamily-friendly time off, aswellas a birthallowance, a childcaresubsidy, and accesstoemergencychildcareservicestoeaseyourreturntowork.Health and well-beingare a priority.Weprovidecomprehensivehealthbenefits, includingvaccinations, regularaccesstoourproducts, and sports-relatedperks. Plus, you’llenjoyattractivecorporatediscounts on fashion, sportsactivities, concerts, and lifestyleofferings, aswellas a subsidizedcanteenwithhealthymealoptions.Yourgrowthmatterstous. Weoffer an extensive rangeoftrainingopportunities, coveringleadership, businessskills, and technicalcompetencies. Youcanevenparticipate in our own "Mini-MBA" program at nocosttoadvanceyourcareer.We also makemobility easy and sustainablewith a travelallowance, freeundergroundparking in Munich, and our "Lease-a-bike" program. Job Posting End Date2025-12-03Equal OpportunitiesHaleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.Adjustment or Accommodations RequestIf you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. Note to candidatesThe Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.