Head of Marketing

What you can expect You lead and develop the marketing teamYou design and implement a holistic B2B marketing strategy along the customer journeyYou manage collaboration with external agencies and service providers You are responsible for lead generation and enrichment to acquire new customers, as well as product communication in coordination with international sales unitsYou conceptualize, design, and execute campaigns across digital channels and continuously optimize ROAS You introduce and further develop a data-driven lead scoring modelYou use marketing analytics, CRM, and automation tools to measure performance and optimize campaignsYou coordinate and centralize international marketing activities and manage country-specific budget allocationYou plan and manage participation in trade fairs and industry events, including budget responsibility and you oversee and further develop the company websiteYou work closely with Sales, Product Management, Data Intelligence, and LegalYou manage content production with a focus on relevant B2B topics such as whitepapers, case studies, and expert contributionsYou take full responsibility for a significant marketing budget What makes you stand out You have several years of experience in B2B marketing, ideally in technology-driven industriesYou possess a deep understanding of lead funnel mechanics and data-driven marketing strategiesYou’re experienced with tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign ManagerYou bring strong analytical skills and a high affinity for working with dataYou demonstrate leadership capabilities and strategic thinkingYou communicate confidently and manage stakeholders at C-level with easeYou are fluent in both German and English, spoken and written We are looking forward to your application and to applicants who enrich our diverse culture Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process. Why DKV Mobility? Here are five good reasons... At DKV Mobility, we are team players - because we are only successful together #teamofteamsYou should feel welcome with us from the very beginning We've been growing for about 90 years How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds. There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad We attach great importance to work-life balance.  We stand for the compatibility of family and career That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office. We support you in your development We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow We are committed to a net-zero future After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero. We are a certified employer Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work