Experimentation Analyst, Region Central Europe

Job DescriptionWHAT YOU’LL DO​ As an Experimentation Analyst (Test & Learn Specialist) for Region Central Europe, you contribute as an analyst to added customer value, a strong brand and increased sales by supporting the regions with customer selections and target audiences for media, rewards and segmented customer communication. You design, perform and analyze A/B and multivariate tests across media, Content and CRM channels to generate actionable recommendations. You will: Set up and manage testing initiatives, defining hypotheses within Customer Activation & Marketing, tracking results, and presenting actionable insights to improve short- and long-term performance. Lead the regional test-and-learn agenda, upskilling teams on testing methodologies, interpreting results, and leveraging tools such as MMM and attribution models to measure media effectiveness and incrementality. Recommend customer-centric actions and experiments by analyzing media and CRM performance and identifying opportunities to increase engagement, sales, and profitability through targeted activities. Collaborate with global and cross-regional teams, acting as the main point of contact for targeting and testing, sharing insights, and applying global strategies to enhance customer relevance. Drive customer segmentation and targeting by collaborating with CRM, Loyalty, Content and Media teams to ensure accurate audience selections for regional activities using global segment structures and tools like Hightouch. Validate and optimize audience relevance and size, ensuring selections align with business objectives and customer engagement goals. Continuously learn and innovate, exploring new tools and approaches to improve targeting, segmentation, and message effectiveness across channels.  WHO YOU’LL WORK WITH You’ll be part of the regional Customer Activation & Marketing function and collaborate closely with teams across CRM, Brand & Marketing, E-commerce, Sales, and Global functions. In this role, you’ll contribute to building a truly customer-centric mindset across Region Central Europe and report directly to the Insights & Analytics Manager.  WHO YOU ARE​ We are looking for people with…​ University degree in statistics, economics, engineering, or related field  Proven experience (typically 3+ years) with testing, experimentation, customer analytics or related roles Experience working in SQL is a prerequisite for this role Experience in working with Python or other programing languages is an advantage Experience working in PowerBI, Tableau or other data visualization tools is highly meriting Meriting competence within digital/tech and OMNI ways of working  And people who are … Driven by data and insights, with strong knowledge and interest in applied statistics, business performance, and customer analysis. Analytical and structured, skilled in data management and proficient in advanced analysis tools and statistical techniques to synthesize information and draw clear conclusions. Proactive communicators, able to present findings effectively and influence stakeholders by translating insights into actionable strategies that drive impact across teams. Comfortable navigating complexity, supporting decision-making and aligning cross-functional teams while maintaining focus on customer experience and business growth. Detail-oriented and organized, managing multiple projects and deadlines without losing sight of the bigger picture. Customer-centric, with a solid understanding of customer journey mapping and experience principles to create meaningful interactions.  WHO WE ARE​ H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​  WHY YOU’LL LOVE WORKING HERE  ​At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories Corporate Benefits with special conditions on a wide range of products and services Holiday Pay Company Pension Scheme Employee Assistance Program with Lyra  JOIN US​ This is a full-time position, starting in as soon as possible. The role is a hybrid role, based in Berlin or Hamburg with the expectation of working from one of our offices for three days per week.  If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than the December 14th, 2025.  Due to data privacy policies, we only accept applications via our career page. We look forward to receiving your application  Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​​ Take the next step in your career together with us. The journey starts here.​ *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. Array