Product Portfolio Marketing Manager Europe
vor 5 Stunden
About Intuitive
Intuitive is a pioneering company in the field of robot-assisted surgery, dedicated to improving the lives of patients and healthcare professionals worldwide. Our mission is to revolutionize the way surgery is performed, making it more precise, efficient, and effective.
Job Description
The Product Portfolio Marketing Manager role is a key position within our EU Marketing team, responsible for developing and executing marketing strategies for our Da Vinci product portfolio in Europe. This includes creating go-to-market plans, collaborating with cross-functional teams, and driving product adoption across multiple surgical specialties.
Key Responsibilities
- Develop and execute marketing strategies for new and existing products, including product launches and promotional campaigns.
- Collaborate with EU Clinical Marketing, Sales leadership, and Training teams to ensure successful product launches and maximize utilization.
- Grow Energy & Stapling utilization in focused products across Europe, and support sales by implementing new sales tools and collateral.
- Work closely with Commercial Learning to deepen Sales force knowledge of Energy and Stapling products.
- Lead new product commercialization through cooperative work with Global Marketing, field Sales, and cross-functional teams.
- Maintain a front-line presence for the customer experience, assisting Sales with critical troubleshooting and raising trending product performance issues.
- Maintain forecasts and work closely with the Global Marketing and EU Marketing Operations team to ensure continuous product availability and manage product EOL strategies.
- Develop analytical, scalable tools to monitor the portfolio, competition, and opportunities.
- Plan and execute product marketing availability at tradeshows by working collaboratively with Marketing Communications and Clinical and Country Marketing.
- Attend key tradeshows and conferences to assist with product demonstrations and market research.
- Develop and maintain procedural knowledge and key surgeon relationships by attending cases, and collaborating with Clinical & Country Marketing.
Requirements
- Bachelor's degree required, MBA preferred.
- Minimum of 5 years' experience in sales or marketing within a medical device or therapeutic company.
- Experience in marketing or sales of electrosurgical products or surgical stapling strongly preferred.
- Proven ability to effectively position, launch, and message product/procedure.
- Demonstrated ability to work creatively, prioritize, and smoothly manage goals and initiatives with competing priorities.
- Strong commercial acumen to drive product adoption.
- Self-starter with ability to problem solve and establish solutions in a high-growth and fast-pace environment.
- Excellent verbal/written communication and presentation skills in English.
- Language (spoken and written): fluent in German and/or French.
- Strong interpersonal skills across multiple constituents.
- Strong knowledge of the Microsoft Office product suite.
- The job holder should be based in Germany.
Travel Requirements
Travel for this role is expected to be up to 50% of working time across Europe with occasional travel to the US.
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