Marketing Director DACH Regional Campaigns
vor 1 Tag
We are seeking a highly skilled Marketing Director to lead our Integrated Marketing Campaigns (IMC) in the DACH region. As a key member of our marketing team, you will be responsible for planning and executing regional marketing campaigns to drive brand visibility, engagement, and conversion.
Key Responsibilities:
- Develop and execute comprehensive integrated marketing strategies that align with the company's marketing and business objectives.
- Collaborate with the marketing leadership to define clear objectives and key performance indicators (KPIs) around NPD launches and core trading across the region.
- Lead the planning and execution of regional integrated marketing campaigns that span various communication channels.
- Monitor campaign performance, analyze data, and adjust strategies as needed to achieve goals.
- Work with local countries to implement campaigns through the regional hub.
- Set out a clear message hierarchy and test all creative work before it goes live to ensure it lands effectively with consumers.
- Oversee all creative execution to ensure consistency and alignment with the Creative Director.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.
- A minimum of 8 years of experience in marketing and communication roles.
- Proven expertise in developing and executing integrated marketing strategies.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools and platforms, including marketing automation software, content management systems, and analytics tools.
- Strong interpersonal and team management skills.
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