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EMEA Media Manager

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Frankfurt am Main, Hessen, Deutschland SharkNinja Vollzeit
About the Role

We are seeking a highly skilled and results-driven Media Manager to join our growing regional marketing team in Central Europe. As a key member of our team, you will play a pivotal role in developing and executing our media strategy across various media channels, driving brand growth and sales across a quickly expanding number of exciting categories.

Key Responsibilities
  • Develop and implement multi-channel advertising media strategies across multiple territories, aligned with brand objectives and marketing goals.
  • Partner with internal stakeholders (Category Marketing, Creative, IMC, FP&A) to define campaign media targets, and budget allocation.
  • Bridge the gap between upper and lower funnel media activation, feeding insights to the performance team, and capturing learnings and actions from them.
  • Oversee regular and accurate reporting and supply of data to all internal stakeholders, including Data team, IMC team.
  • Manage media buying across various channels (TV, print, digital, etc.), including negotiation of rates and placements.
  • Oversee campaign execution and optimization, ensuring adherence to budget and timelines.
  • Analyze and monitor campaign performance using marketing analytics tools and reports, identifying areas for improvement and maximization of ROI using econometrics.
  • Apply analytical skillset to simplify complex data, making it accessible and understandable to the wider business.
  • Stay up-to-date on the latest advertising trends and technologies, recommending new media opportunities to enhance campaign effectiveness.
  • Develop and maintain strong relationships with media vendors and agencies.
  • Manage and mentor junior team members and contractors.
Requirements
  • Proven track record of developing and executing successful advertising campaigns across traditional and digital channels.
  • Strong understanding of media buying strategies, negotiation tactics, and campaign optimization techniques.
  • Understanding of full funnel marketing activation, and the role/contribution of each individual part of the funnel.
  • Experience with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to measure campaign performance and ROI.
  • Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales).
  • Adept at project management and juggling multiple priorities while meeting deadlines.
Desirable Attributes
  • Knowledge of the small domestic appliance industry.
  • Data analysis skills and the ability to translate insights into actionable optimization.
  • A creative mindset with a passion for developing engaging advertising campaigns.
  • Experience with media agency management.
  • Experience working with creative and internal performance teams.
  • Experience in managing multimillion-dollar budgets across different categories.