Marketing and Communications Strategist
vor 3 Wochen
Job Summary:
The Director of Communications and Assistant Advancement Officer will be responsible for developing and implementing a comprehensive marketing and communications plan to promote the College's programs and services. This includes creating and disseminating marketing materials, managing social media, and coordinating public relations efforts. The successful candidate will have a strong understanding of marketing and branding concepts, as well as experience working with the media. They will also be responsible for spearheading the SVCC Foundation's annual fund strategy and serving as a liaison to the Virginia Community College System Public Relations and Marketing office.
Key Responsibilities:
- Develop and implement a comprehensive marketing and communications plan to promote the College's programs and services
- Create and disseminate marketing materials, including brochures, flyers, and social media content
- Manage social media platforms and develop a social media strategy to engage with current and prospective students and the College's service area communities and partners
- Coordinate public relations efforts, including media relations and crisis communications
- Spearhead the SVCC Foundation's annual fund strategy and execute special appeals to encourage annual giving and engagement opportunities
- Oversee a strategy to grow the number of donors to the SVCC Foundation
- Assist in writing grants to attain funding for the College
- Serve on the college leadership team for emergency response management
- Represent the college as appropriate and attend off-campus events, which may involve evenings and/or weekends
Requirements:
- Experience leading creative and innovative projects to enhance agency image, branding, and recruiting
- Demonstrated expertise in project planning, development, and implementation
- Knowledge and experience in the use of social media, social media advertising, and analytics
- Strong understanding of marketing and branding concepts
- Ability to make data-driven decisions and to evaluate return on investments
- Demonstrated experience working with the media
- Must demonstrate excellent communication, written and verbal, and interpersonal skills
- Ability to work as part of a team
- Work experience in a development/fund-raising office
- Maintain positive and professional tone in all communications
- Minimum Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field
- Minimum of 5 years related work experience and at least 2 years of experience at a supervisory level
Preferred Qualifications:
- Previous experience working in a higher education environment
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