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Senior Manager of Data Insights

vor 2 Monaten


Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit
About the Role

We are seeking a highly skilled Senior Manager of Intent Data to join our Digital Industries Software (DISW) Communications team at Siemens Industry Software GmbH.

This is a unique opportunity to lead the transformation of our marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.

Key Responsibilities
  • Drive the transformation to leverage marketing data and AI for improved business impact within the Global DI Comms & Marketing team.
  • Act as a leading subject matter expert and super-user for intent data, AI platforms, and external marketing data sourcing.
  • Champion processes to enhance DISW lead and opportunity performance using cutting-edge martech tools and data analytics.
  • Develop and redefine data-driven recommendations for sales follow-up actions.
  • Extend the value of new processes by enhancing relevant marketing programs and tactics.
  • Define process flows, integration points, and roles for new processes.
  • Prove, document, and report the value of new processes and approaches.
  • Understand and adapt processes to different business scenarios.
  • Align and scale new processes globally, adapting them for various regions.
  • Develop and automate data analytics to generate audience segmentation and insights.
  • Innovate the next level of data-driven marketing.
Requirements
  • 8-10 years of B2B marketing, marcom, and sales experience in an industrial environment (preferably industrial products/software/services).
  • Strong background with intent data.
  • Expertise in lead generation, demand modeling, multitouch attribution, and analytics.
  • Proficient in quantitative analysis, insights, dashboards, and reporting.
  • Advanced skills in Excel, data visualization, data exploration, big data processing frameworks, and machine learning.
  • Bachelor's degree in business, marketing, data science, or related field.
  • Proven track record in creating, executing, and measuring demand generation and lead qualification activities.
  • Strong problem-solving skills in a fast-paced environment.
  • Familiarity with marketing automation platforms (Eloqua preferred), CRM (Salesforce preferred), CMS, Data Cloud (Snowflake preferred), data visualization (PowerBI), and customer data platforms.
  • Demonstrated ability to lead without direct authority and work effectively with minimal oversight.
  • Excellent collaboration skills across organizational, hierarchical, and cultural boundaries, with experience in global teams.
  • Languages: English mandatory, German is a plus.