Trade Marketing Specialist Consumer DACH

vor 4 Wochen


Hanau, Hessen, Deutschland Goodyear Vollzeit

Unlock the Potential of Trade Marketing in DACH Region

As a Trade Marketing Specialist for the Consumer DACH region at Goodyear, you will be responsible for analyzing customer portfolio performance, conducting customer audits, and developing annual assortment and activation recommendations. You will also manage customer sales activation, track customer trade marketing budget, and support customer relationships.

Key Responsibilities:

  • Customer portfolio performance analysis and customer annual performance analysis
  • Customer annual assortment and activation recommendation, customer annual assortment targets performance tracking
  • Customer sales activation management, annual loyalty plan definition, development, and tracking
  • Annual promotional plan definition, development, and tracking, customer merchandise/assets need definition, delivery management, and tracking
  • Customer trade marketing budget management, customer relationship support

Requirements:

  • University graduate with marketing or commercial major
  • At least 5-8 years of experience in Marketing and commercial roles
  • Strategic influencing, strong analytical skills, customer sensitivity, and knowledge
  • Ability to work with cross-functional teams, project management, fluent English


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