Trade Marketing Specialist Consumer Dach

vor 1 Monat


Hanau, Deutschland Goodyear Vollzeit

**Start something great today. Go Goodyear**

**Location**:

- Germany/Hanau
- Remote work:

- Hybrid
- Organization:

- Trade Marketing DACH

**Main Responsibilities**:

- Customer portfolio performance analysis:

- Customer annual performance analysis (customer audit)
- Customer annual assortment and activation recommendation
- Customer annual assortment targets performance tracking
- Customer sales activation management:

- Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
- Annual promotional plan definition, development and tracking (sell out promotions management)
- Annual customer merchandise/assets need definition, delivery management and tracking
- Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
- Customer relationship support:

- Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc...)
- Customer presentations on assortment and activation plans reco.
- 'Sell in' Sales team support:

- Localization and delivery of sales activation calendar (pitch decks)
- Supports sales enablement team on educational content cascade

**Education & background**

University graduate with marketing or commercial major

At least 5-8 years of experience in Marketing and commercial roles

**Skills & Knowledge**
- Strategic influencing - Holistic business acumen
- Strong Analytical skills
- Customer sensitivity and knowledge
- Ability to work with cross functional teams
- Project management
- Fluent English



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