Marketing Strategist
vor 2 Wochen
Wellington Management is a leading investment management firm that offers a range of comprehensive investment solutions to institutional clients worldwide. Our investment capabilities span nearly all segments of the global capital markets, and our proprietary research and collaborative culture enable us to deliver tailored solutions to meet the unique return and risk objectives of our clients.
About the RoleThe Marketing Strategist for Germany and Austria will play a key role in expanding and deepening relationships with clients and prospects in this important region. This individual will lead the strategy and execution of channel marketing to position and promote the firm's reputation, branding, investment capabilities, and products in the region across the institutional and wealth channels.
Responsibilities- Develop and execute marketing plans to improve awareness and adoption of our capabilities and products across the region, specifically with financial intermediaries, retail, and institutional channels.
- Leverage internal and external sources to gather product, channel, and competitor insights to drive distribution and market share.
- Create targeted messaging and outreach to support the business and build the brand using the full marketing mix: content, digital, email, events, PR, and media.
- Manage budget and internal resources effectively, focusing on activities that will have the greatest impact.
- Employ a data-driven approach and communicate progress and lessons learned to internal stakeholders.
- Extensive experience in wealth/intermediary marketing within the investment management industry, including direct management, development, and execution of marketing communication plans and initiatives.
- Demonstrated success developing channel marketing initiatives in Germany and Austria that increase brand awareness and sales.
- Strong written and oral communication and presentation skills.
- Excellent project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting deadlines.
- Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients, and external vendors.
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