Marketing and Content Strategist

vor 4 Wochen


Frankfurt am Main, Hessen, Deutschland Rail-Flow GmbH Vollzeit
About the Role

We are seeking a highly skilled Marketing and Content Strategist to join our dynamic team at Rail-Flow GmbH. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Plan and design decision-relevant digital content along the customer journey to generate demand and leads.
  • Adapt content to target customers and ensure it is distributed through the appropriate touchpoints.
  • Develop and maintain our marketing strategies and brand positioning.
  • Plan, create, and execute high-performing email campaigns to reactivate target audiences.
  • Conceptualize, prepare, and oversee trade show appearances, events, and conferences.
  • Maintain constant communication with specialized departments to effectively address target groups and implement sales-oriented marketing measures.
  • Create content such as brochures, flyers, texts, images, and video edits.
  • Manage our external agencies and service providers.
Requirements
  • A degree in communications, journalism, or a comparable field.
  • At least 3 years of professional experience in content or creative marketing.
  • Industry experience in software or agency environments and knowledge in B2B marketing.
  • Proficiency in content marketing strategies and storytelling.
  • Highly self-motivated, work independently, structured, and solution-oriented.
  • Competent in using marketing tools such as CMS and CRM tools.
  • Fluent in both German and English at a C2 level.
About Us

Rail-Flow GmbH is a freight-tech scale-up that simplifies access to rail freight and intermodal transport, increasing its efficiency. Our platform offers innovative marketplace, collaboration, and transport management solutions along the entire value chain. This accelerates processes, strengthens the competitiveness of rail, and supports the reduction of CO2 emissions by shifting traffic from road to rail. Over 350 customers rely on our solutions in their value chains.



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