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Chief Marketing Execution Strategist

vor 2 Monaten


Eschborn, Hessen, Deutschland SAP Vollzeit
About the Role

We are seeking a highly skilled and experienced individual to lead our digital solutions efforts as a Chief Expert Marketing Execution. This role will be responsible for defining the business requirements across marketing and customer experience for SAP digital properties, delivering a multi-year roadmap to achieve Digital First experiences and operations, and ensuring alignment with customer needs and business outcomes.

Key Responsibilities
  • Define business requirements across marketing and customer experience for SAP digital properties.
  • Deliver a multi-year roadmap to achieve Digital First experiences and operations.
  • Lead the migration to AEM Cloud for the business, defining the approach and workstreams, and orchestrating the delivery of AEM Cloud for SAP.
  • Have a constant pulse on the latest trends and provide insight on the latest capabilities required across our core digital architecture.
  • Support across the business to scope and define the uses cases for our digital roadmap that will have the highest impact.
  • Define digital solutions across content supply chain management, web management and delivery, digital asset management, and digital event experiences.
  • Provide the right balance of business and technical leadership, helping to bridge the gap between business need and IT capability and capacity.
  • Define the governance principles and adherence for the 'buy vs. build' approach for our digital landscape.
Requirements
  • 10+ years of experience in digital experience, marketing technology, Customer Data Platforms, Omni-channel Personalization, and digital signals and lead management processes.
  • Ability to manage complex organizational delivery and executive stakeholder management.
  • Ability to speak both with IT and Technical Leadership as well as Sales and Marketing Leadership.
  • Work experience within the high-tech industry and specifically SaaS based products.
About SAP

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.