Brand Strategy and Reputation Measurement Specialist

vor 4 Wochen


Ludwigshafen am Rhein, Rheinland-Pfalz, Deutschland BASF Jobmarkt GmbH Vollzeit

Chemistry and Communication: A Perfect Blend

BASF's Communications & Government Relations Unit is where chemistry and communication come together to create connections between people. Our goal is to foster an authentic and positive perception of BASF that aligns with our corporate strategy.

Responsibilities

As a Brand Strategy and Reputation Measurement Specialist, you will collaborate with internal and external stakeholders to strengthen the BASF brand. Your tasks will include:

  • Assisting in shaping branding strategies and enhancing our company's reputation on the market.
  • Contributing innovative ideas to enhance our brand perception – internally and externally.
  • Integrating content into workshops and management presentations.
  • Conducting desk research and data analysis to derive strategic priorities.

Qualifications

To succeed in this role, you will need:

  • Currently be enrolled in a university program in the field of marketing, communications, or related studies.
  • Have very good presentation skills and be able to motivate and inspire.
  • Have a mindset and ability to drive topics independently.
  • Combine creativity with analytical and conceptual thinking to understand, address, and implement brand measures.
  • Have very good knowledge of MS Office and content management systems.
  • Fluency in English and German will be an added advantage.

Benefits

As a member of the BASF family, you will enjoy:

  • Challenging fields of activity and the opportunity to work on exciting projects in an interdisciplinary environment.
  • The possibility to work in a hybrid environment.
  • Participation in various workshops and guided tours.
  • A deep insight into the world's leading chemical company.


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