Brand Strategy and Reputation Specialist

vor 4 Wochen


Ludwigshafen am Rhein, Rheinland-Pfalz, Deutschland BASF Jobmarkt GmbH Vollzeit

Brand Strategy and Reputation Role

At BASF Jobmarkt GmbH, we're seeking a talented individual to join our team as a Working Student Brand Strategy and Reputation Measurement. As a key member of our Communications & Government Relations Unit, you'll play a vital role in shaping our branding strategies and enhancing our company's reputation on the market.

Responsibilities

  • Collaborate with our brand community members to drive forward exciting brand strategy projects from concept to implementation.
  • Contribute innovative ideas to enhance our brand perception – internally and externally.
  • Integrate your ideas when preparing and conducting workshops and management presentations.
  • Gain insights on how we consult on brand management and corporate design topics in line with the BASF umbrella brand.
  • Conduct desk research and data analysis to derive strategic priorities.

Qualifications

  • Currently enrolled in a university program in the field of marketing, communications, or related studies.
  • Very good presentation skills and the ability to motivate and inspire, strong ideas.
  • Mindset and ability to drive topics independently.
  • Creativity combined with analytical and conceptual thinking to understand, address, and implement brand measures.
  • Very good knowledge of MS Office and content management systems.
  • Fluency in English and German will be an added advantage.

Benefits

  • You will be part of the BASF family from day one.
  • You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
  • Depending on the location of the respective group company, you will get to know BASF and participate in various workshops and guided tours.
  • You will make numerous interesting experiences and gain a deep insight into the world's leading chemical company.
  • Your home base will be our office in Ludwigshafen, but of course, there is the possibility to work in a hybrid environment.


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