Brand Strategy and Reputation Specialist
vor 4 Wochen
Brand Strategy and Reputation Role
At BASF Jobmarkt GmbH, we're seeking a talented individual to join our team as a Working Student Brand Strategy and Reputation Measurement. As a key member of our Communications & Government Relations Unit, you'll play a vital role in shaping our branding strategies and enhancing our company's reputation on the market.
Responsibilities
- Collaborate with our brand community members to drive forward exciting brand strategy projects from concept to implementation.
- Contribute innovative ideas to enhance our brand perception – internally and externally.
- Integrate your ideas when preparing and conducting workshops and management presentations.
- Gain insights on how we consult on brand management and corporate design topics in line with the BASF umbrella brand.
- Conduct desk research and data analysis to derive strategic priorities.
Qualifications
- Currently enrolled in a university program in the field of marketing, communications, or related studies.
- Very good presentation skills and the ability to motivate and inspire, strong ideas.
- Mindset and ability to drive topics independently.
- Creativity combined with analytical and conceptual thinking to understand, address, and implement brand measures.
- Very good knowledge of MS Office and content management systems.
- Fluency in English and German will be an added advantage.
Benefits
- You will be part of the BASF family from day one.
- You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
- Depending on the location of the respective group company, you will get to know BASF and participate in various workshops and guided tours.
- You will make numerous interesting experiences and gain a deep insight into the world's leading chemical company.
- Your home base will be our office in Ludwigshafen, but of course, there is the possibility to work in a hybrid environment.
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