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Digital Marketing Strategist for Education Technology

vor 2 Monaten

Munich, Bayern, Deutschland StudySmarter Vollzeit
Role Overview

This is an exciting opportunity to join StudySmarter, a purpose-led global brand redefining the future of education. As our ideal candidate, you will be responsible for developing and executing global performance marketing strategies across multiple channels, including paid social media and search platforms.

About the Role

We are seeking a highly experienced Performance Marketing Manager to drive all paid marketing efforts. Key responsibilities include:

  • Developing and Executing Global Performance Marketing Strategy: Collaborate with our co-founder and CMO to drive user acquisition and growth across our mobile and web platforms.
  • Paid Advertising Campaign Management: Lead, plan, and manage campaigns across various platforms (e.g., TikTok, Meta, Google Ads) to maximize user engagement.
  • Budget Efficiency and ROI Optimization: Manage budgets effectively to ensure the highest return on investment for marketing spend.
  • Performance Tracking and Analysis: Leverage mobile measurement partners (e.g., Singular, Appsflyer) for tracking, analysis, and reporting of marketing performance.
  • Campaign Optimization: Continuously monitor performance data, making recommendations to improve KPIs such as CPA, ROAS, and LTV.
Requirements and Qualifications

To succeed in this role, you will need:

  • 3+ Years of Experience: In B2C performance marketing, preferably with a focus on mobile app marketing and web app marketing.
  • Proven Track Record: Managing large-scale paid campaigns on TikTok, Google, Meta, and other ad platforms.
  • Mobile Measurement Platforms: Experience with mobile measurement platforms (Singular, Appsflyer, Adjust or similar).
  • Strong Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions.
  • Languages: Fluency in both German and English (written and spoken).
Benefits

We offer:

  • Competitive Salary: €80,000 - €110,000 per year, depending on experience.
  • Flexible Hours and Remote Work Options: Tailored to your lifestyle.
  • Professional Growth and Development: Opportunities to develop new skills and advance your career.
  • Culture that Values You: A world-class team that thrives on creativity and collaboration.

Join us in transforming the future of education by applying for this challenging and rewarding role.