Senior Marketing Specialist

Vor 7 Tagen

Düsseldorf, Nordrhein-Westfalen, Deutschland PVH Vollzeit

Unlock Your Potential at PVH

PVH is a leading fashion and lifestyle company with a portfolio of iconic brands, including CALVIN KLEIN and TOMMY HILFIGER. We're committed to innovation and development, with a focus on digitalization and channel integration.

Our greatest strength lies in our people and our inclusive work environment, where every individual is valued and every voice is heard. We're dedicated to creating a more diverse and fair fashion industry, driving sustainable change both within PVH and across the industry.

The head office for the DACH and EEC markets, covering 13 countries and over 2,700 employees, is located in Düsseldorf. We're seeking talented individuals to drive and grow our influencer marketing efforts across various social platforms.

A Day in the Life of a Senior Specialist PR & Influencer Marketing:

  • You will identify and leverage influencers for paid and earned programs, creating and establishing key relationships with influencers.
  • You will develop PR and influencer concepts, local plans, and activations.
  • You will reach out to and collaborate with influencers to create innovative ways to gain exposure.
  • You will build strong local press relations and ensure efficient distribution of press material to media outlets to maximize editorial coverage.
  • You will manage day-to-day correspondence with multiple partners, including agencies, affiliate partners, and influencers.
  • You will strategically seed product to key entertainers, influencers, and stylists to advance the appeal of the brand and key collections.
  • You will develop and execute influencer marketing plans for different campaigns and channels, ensuring all initiatives align with the global marketing strategy and brand guidelines.
  • You will plan bi-annual press days in alignment with the EMEA PR team and the PR agency.
  • You will report and track campaign results, highlighting successes, trends, and opportunities.
  • You will ensure standard reporting and tracking of all PR and influencer activities, including integration into the 360 Marketing calendar.
  • You will monitor local PR and influencer budget and dedicated expenses.

What We Need from You:

  • A University degree in Marketing, PR, or Communications or equivalent education.
  • A minimum of 3+ years' work experience in influencer marketing or working in a PR/Influencer agency.
  • Deep knowledge and insights into the fashion industry and market trends.
  • Excellent project and time management skills, with the ability to work on multiple projects simultaneously and re-prioritize tasks.
  • Good knowledge of the DACH region press and influencer landscape, especially in Germany.
  • A team-player mentality and an international, creative, and open-minded mindset.
  • Strong communication skills in German and English.

What You Can Expect from Us:

  • PVH offers a smart working model, including a flex office solution, a 'work from anywhere' concept, meeting-free Fridays, and other benefits.
  • Lead Yourself. Lead Together. Lead the Way. The PVH Leadership Behaviors are the actions that unlock the potential of each of us.
  • We promote a culture of development and offer training and learning opportunities through our own PVH University.
  • Multiple employee benefits, including employee discounts, mobility offers, internal sports classes, and other initiatives.

We welcome employees from all areas of life and all corners of the world. Inclusion and diversity are a key pillar of our corporate culture. We know that diversity makes us stronger, regardless of your origin, nationality, faith, disability, age, marital status, partnership status, sexual orientation, or gender.

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