Senior Marketing Specialist
Vor 6 Tagen
At PVH, we're on a mission to drive sustainable change in the fashion industry. As a Senior Specialist PR & Influencer Marketing, you'll play a crucial role in shaping our influencer marketing strategy and building strong relationships with local influencers and media outlets.
About the RoleWe're looking for a talented individual with a passion for marketing and PR to join our team. As a Senior Specialist PR & Influencer Marketing, you'll be responsible for:
- Developing and executing influencer marketing plans for different campaigns and channels
- Building and maintaining relationships with local influencers and media outlets
- Creating and distributing press materials to maximize editorial coverage
- Managing day-to-day correspondence with multiple partners, including agencies and influencers
- Tracking and reporting campaign results, highlighting successes, trends, and opportunities
As a Senior Specialist PR & Influencer Marketing at PVH, you'll enjoy a range of benefits, including:
- A smart working model with a flex office solution and meeting-free Fridays
- Opportunities for professional development and training through our PVH University
- A culture of inclusion and diversity, with a focus on creating a welcoming and inclusive work environment
- Multiple employee benefits, including employee discounts and mobility offers
To be successful in this role, you'll need:
- A University degree in Marketing, PR, or Communications or equivalent education
- A minimum of 3+ years' work experience in influencer marketing or working in a PR/Influencer agency
- Deep knowledge and insights into the fashion industry and market trends
- Excellent project and time management skills, with the ability to work on multiple projects at the same time
- Good knowledge of the DACH region press and influencer landscape, especially in Germany
- A team-player mentality and an international, creative, and open-minded mindset
- Strong communication skills in German and English
We're committed to creating a diverse and inclusive work environment, and we welcome applications from candidates from all backgrounds.
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