CRM Campaign Manager

vor 3 Wochen

Einbeck, Niedersachsen, Deutschland KWS SAAT SE Vollzeit

Drive Global Marketing Success

As a CRM Campaigning Manager at KWS SAAT SE & Co. KGaA, you will be responsible for developing and executing Email and SMS marketing campaigns across global markets. Your goal will be to engage customers at every stage of their journey and support various international stewardship initiatives.

Your Key Responsibilities:

  • Conceive Email & SMS campaigns focusing on educational, informational & commercial content along the customer journey.
  • Roll out campaigns globally and provide best practices and trainings for international markets.
  • Build up campaigns and automation in Salesforce Marketing Cloud as well as customer segmentation in Data Cloud / CDP.
  • Build up lead capturing and standardize nurturing campaigns.
  • Prototype, analyze and drive campaign optimization through A/B testing.
  • Make use of CRM and digital farming data to increase customer retention and share of wallet.

Your Profile:

  • Academic degree with focus on marketing or economics.
  • Several years of professional experience in the field of CRM, E-Mail Marketing & automation, focusing on segmentation and personalization.
  • Know-how in Salesforce Marketing Cloud, Sales Cloud and Data Cloud is a plus.
  • Familiarity with performance marketing practices is advantageous.
  • Ability to collaborate and coordinate with cross-functional teams.
  • You have an empathic mindset to understand our customer needs.
  • You are a team player with commitment and enthusiasm for the latest trends and benchmarks in the field of CRM & Automation.
  • You are highly motivated, have an independent way of working, hands-on mentality and the ability to think in multilayers.
  • Fluency in English; additional languages are an advantage.

Our Offer:

  • An exceptionally interesting and varied job in an international environment with the opportunity to contribute to innovative ideas.
  • Working in an international, highly motivated, and dynamic team.
  • Flexible working hours with the possibility of mobile working.
  • As a family-run company, we live by the values of team spirit, closeness and trust, independence and vision - a culture that is also lived out in practice, e.g. through an open and friendly working atmosphere.
  • Following the motto: "Make yourself grow" we promote individual professional and personal development.
  • We create the appropriate framework conditions for you: capital-forming benefits, Christmas and holiday pay, childcare allowance, JobRad.

We look forward to receiving your online application (short cover letter, resume, relevant certificates) via our application system SuccessFactors. Please use the "Apply" function in the online advertisement.

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