CRM Campaign Manager

vor 4 Wochen

Einbeck, Niedersachsen, Deutschland KWS SAAT SE Vollzeit

Drive Global Marketing Success

As a CRM Campaigning Manager at KWS SAAT SE & Co. KGaA, you will play a key role in developing and executing Email and SMS marketing campaigns across global markets. Your primary objective will be to engage customers at every stage of their journey, supporting various international stewardship initiatives and training international teams to increase direct and indirect sales of seeds.

Your Key Responsibilities:

  • Conceive and implement Email & SMS campaigns focusing on educational, informational, and commercial content along the customer journey.
  • Roll out campaigns globally, providing best practices and training for international markets.
  • Build up campaigns and automation in Salesforce Marketing Cloud, as well as customer segmentation in Data Cloud/CDP.
  • Establish lead capturing and standardize nurturing campaigns.
  • Prototype, analyze, and drive campaign optimization through A/B testing.
  • Utilize CRM and digital farming data to increase customer retention and share of wallet.

Your Ideal Profile:

  • Academic degree with a focus on marketing or economics.
  • Several years of professional experience in CRM, Email Marketing & automation, focusing on segmentation and personalization.
  • Knowledge of Salesforce Marketing Cloud, Sales Cloud, and Data Cloud is a plus.
  • Familiarity with performance marketing practices is advantageous.
  • Ability to collaborate and coordinate with cross-functional teams.
  • An empathic mindset to understand customer needs.
  • A team player with commitment and enthusiasm for the latest trends and benchmarks in CRM & Automation.
  • Highly motivated, with an independent way of working, hands-on mentality, and the ability to think in multilayers.
  • Fluency in English; additional languages are an advantage.

Our Offer:

  • An exceptionally interesting and varied job in an international environment with the opportunity to contribute to innovative ideas.
  • Working in an international, highly motivated, and dynamic team.
  • Flexible working hours with the possibility of mobile working.
  • As a family-run company, we live by the values of team spirit, closeness, and trust, independence, and vision - a culture that is also lived out in practice, e.g., through an open and friendly working atmosphere.
  • We promote individual professional and personal development.
  • We create the appropriate framework conditions for you: capital-forming benefits, Christmas and holiday pay, childcare allowance, JobRad.

We look forward to receiving your online application (short cover letter, resume, relevant certificates) via our application system SuccessFactors. Please use the "Apply" function in the online advertisement.

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