Performance Marketing Expert

vor 3 Wochen

Berlin, Berlin, Deutschland Studydrive GmbH Vollzeit
About the Role

Studydrive GmbH is a leading student community in Europe, with over 3 million registered students. We are transforming the education market by providing a platform for students to connect, learn, and grow. As a key member of our performance marketing team, you will play a critical role in driving our marketing efforts and helping us achieve our goals.

Main Responsibilities
  • Performance Marketing Management: Plan, execute, and optimize our paid search, paid social, display, and app marketing campaigns across multiple channels, including Google Ads, Meta Ads, Apple Search Ads, YouTube, LinkedIn, TikTok, and other emerging channels.
  • Campaign Management: Develop and implement comprehensive marketing strategies to increase our brand awareness and drive conversions. Collaborate closely with our design and content teams to bring creative ideas to life.
  • A/B Testing & Optimization: Continuously experiment with new creative assets, bid strategies, and target audiences to meet or exceed our key performance indicators (KPIs).
  • Budgeting: Manage a significant marketing budget across multiple European markets, ensuring efficient distribution across various channels.
  • Tracking & Reporting: Work with our BI and data engineering teams to define target audiences, tracking events, and metrics. Utilize tools like Power BI and MMPs (Adjust, AppsFlyer) to analyze campaign performance and derive optimization measures.
  • Analysis & Communication: Analyze campaign data, derive actionable insights, and regularly communicate results to your team lead and the team.
Requirements
  • At least 3 years of experience in performance marketing campaigns.
  • Strong analytical skills, with the ability to drive insights and recommend actionable changes.
  • Proficiency in Google App Campaigns, Meta Ads, and other paid social channels (e.g., Meta, TikTok). Familiarity with attribution modeling and mobile measurement partners (MMPs) like Adjust or AppsFlyer & Google Analytics 4, Google Tag Manager, SDK & Pixel tracking.
  • Experience with campaigns optimizing for profitability and return on ad spend (ROAS).
  • Understanding of various marketing funnels, tracking events, and conversion rate optimization (CRO) techniques.
  • Curiosity and enthusiasm for trying new trends and acquisition channels.
  • Strong problem-solving skills, with the ability to prioritize tasks independently.
  • Fluency in English; German is a plus.
  • We also welcome knowledge in areas like App Store Optimization (ASO), LTV & Cohort analysis, SKAdNetwork (SKAN), LinkedIn Social Ads, and the education sector, B2B or B2C.
What We Offer
  • A full-time employment position with an unlimited contract.
  • 30 vacation days per year.
  • Flexible working hours and home-office opportunities.
  • A budget for conferences, books, courses, or other professional development opportunities, plus 4 study days a year.
  • A starting budget of €50 a month for a category of your choice (vouchers, transportation, internet, or lunch). Corporate benefits for online shopping.
  • A company language of English, with no barriers to communication.
  • A modern office at Postbahnhof with a team-oriented atmosphere.

We believe in the importance of teamwork and collaboration in achieving our goals.

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