Head of Social Media and E-commerce

vor 1 Woche

Freiburg, Baden-Württemberg, Deutschland Straumann Group Vollzeit
Job Description:

As the Head of Social Media and E-commerce at Straumann Group, you will be responsible for leading the development and implementation of our social media and e-commerce strategies. This includes creating and executing a customer-driven and OKR-based strategy to establish our online platforms as the central hub for our customers.

Key Responsibilities:
  • Develop and lead a team of social media and e-commerce professionals to achieve business objectives.
  • Create and execute a comprehensive social media and e-commerce strategy to drive customer engagement and sales.
  • Manage and optimize our online platforms to ensure a seamless user experience.
  • Develop and maintain a multichannel presence across social media, website, email marketing, SEO, and SEA to maximize reach and customer loyalty.
  • Build and maintain relationships with key online opinion leaders and influencers to support our social media strategy.
  • Develop and execute a social selling strategy based on defined OKRs.
  • Analyze customer behavior and key performance indicators to inform data-driven decisions and optimize our activities.
  • Manage the budget for social media and e-commerce initiatives, including annual budget planning and monthly tracking.
  • Collaborate closely with business units, marketing communication, events and congresses, education academy, customer service, and other key stakeholders.
  • Collaborate with global and regional teams and country organizations to share best practices.
  • Support team members in their operational work.
  • Represent the company at customer events.
  • Conduct continuous competitor analysis.

Requirements:
  • Bachelor's degree in business or marketing.
  • Minimum 3-5 years of experience in social media and e-commerce.
  • Experience in the MedTech industry is an advantage.
  • First-hand leadership experience is ideal.
  • Proficiency in German and English (negotiation and presentation).
  • Analytical, strategic, and conceptual skills.
  • Sales and marketing-oriented mindset.
  • High customer, success, and solution-oriented work attitude.
  • Leadership personality.
  • Excellent communication skills.
  • Confident and convincing appearance.
  • Sales orientation.
  • Entrepreneurial thinking.
  • High level of commitment, flexibility, and mobility.
  • Travel readiness.

Equal Opportunity Employer:
Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements.

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