Marketing Director
vor 4 Wochen
We are seeking a highly skilled Marketing Director to join our team at PAION Pharma GmbH. As a Marketing Director, you will be responsible for developing and implementing marketing strategies to promote our innovative active pharmaceutical ingredients for use in outpatients and hospitals.
Key Responsibilities- Develop annual brand plans, including defining brand/product strategy, brand tactics, key activities/deliverables, and market development and implementation.
- Manage the local marketing budget and coordinate all marketing activities, including educational events, field force communications, advertising, and digital marketing.
- Act as the main contact for all local marketing deliverables and align with the Marketing team to deliver key local insights and input into European strategy and projects.
- Contribute to strategic decisions as part of the EU Brand Team and help build and develop local marketing strategy through research and insights of the competitor and market landscape.
- Work closely with the Medical Director(s) to ensure marketing activities are aligned with the Medical narrative and Medical Affairs deliverables.
- Collaborate with Key Account Managers (KAMs) to gather key insights and guide local teams.
- Develop a range of HCP and patient-focused marketing materials related to branded assets and pull-through new HCP and patient campaigns across channels.
- Develop and foster working relationships with thought leaders in the specialty field to support disease education and branded launches.
- Lead commercial strategy and activities at key national congresses and meetings, including disease/product symposia, conference booths, and conference sponsorships.
- Execute against multi-channel CRM and media strategies, including digital marketing strategies and programs.
- Provide direction for work delegated to additional vendor partners to ensure quality and timely completion of deliverables or provision of services.
- Develop Senior Leadership and ad-hoc presentations as needed.
- Support/manage sales forecasting and ensure compliant behavior in line with all local laws, regulations, and business practices.
We are looking for a candidate with at least 5 years of pharmaceutical marketing experience in Rx products and an understanding of all aspects of a brand launch of hospital products. Experience in sales and the therapeutic area of anaesthesia and/or critical care would be beneficial.
- Bachelor's Degree in science or Master's degree.
- Ability to build relationships and collaborate with others to achieve mutual objectives.
- Effective cross-functional project team leadership and influencing skills.
- Experience working across functional areas to help drive commercial decisions on products.
- Ability to convert strategy to actionable tactical plans.
- Demonstrated understanding and skills in the areas of pricing, reimbursement, and creative product/program development to inform and build an optimized Brand Value proposition.
- Experience in working within a small/start-up environment would be advantageous.
- Proven track record of delivering business objectives in a matrixed environment.
- Driven by results.
- Strong strategic/critical mindset.
- Ability to adapt to changing internal and external environments.
- Ability to work with ambiguity (driving decision making without all the information).
- Ability to lead without authority.
- Strong analytical and problem-solving skills.
- Excellent communication skills.
- Strategic thinking and operational delivery.
- Influencing.
- Project Management.
- Accountability.
- Collaboration.
- Communication.
- Empowers others.
- Develops self/others.
- Proactive thinking and hands-on mentality of a self-starter.
- 30 days vacation (full-time).
- Short communication channels, open doors, and helpful, committed colleagues.
- Flexible working hours with partial home office for a good work-life-balance.
- State-of-the-art IT equipment with Dell equipment and Apple iPhones.
- New office facilities with employee showers for athletes and underground parking spaces in Aachen in a very good location directly on the A44 freeway.
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