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Senior Marketing Communications Manager

vor 2 Monaten


Straubing, Bayern, Deutschland Bosch Vollzeit
Job Description

Senior Cross-Segment Marketing Communications Manager

The Bosch Group is seeking a highly skilled Senior Cross-Segment Marketing Communications Manager to join its global Marketing Communications team in the Business Unit Communications, Security Systems division. As a key member of the team, you will be responsible for developing and executing comprehensive digital marketing communications strategies that align with the company's business goals and objectives.

Key Responsibilities
  • Develop and drive digital marketing communications strategies that meet specific segment goals and objectives
  • Lead the strategic planning and execution of digital marketing communications campaigns across web, social media, email, blogs, and other digital communication tools
  • Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications
  • Collaborate with cross-functional teams to ensure alignment and integration of digital marketing communications strategies
  • Oversee the selection, implementation, and optimization of digital marketing communications tools and platforms
  • Manage and optimize digital marketing communications campaigns to drive traffic, engagement, and conversions
  • Develop and execute content development and optimization strategies to best engage target audiences and support brand messaging
  • Establish and monitor key performance indicators (KPIs) to measure the success of digital marketing communications initiatives
  • Prepare and present regular reports on digital marketing communications performance to senior leadership
Requirements
  • 10+ years of experience in digital marketing communications, with a focus on strategy implementation and execution
  • Strong leadership skills with experience managing and developing teams
  • Strong project management skills with the ability to lead cross-functional teams
  • Proficiency in digital marketing communications tools and platforms, including SEO, SEM, CRM, CMS, email marketing, and marketing automation
  • Proficiency in web development languages (HTML, CSS) and experience with content management systems
  • Excellent analytical skills and experience with web analytics tools (e.g. Google Analytics)
  • Strong project management skills with the ability to direct web development and design resources
  • Excellent communication and interpersonal skills
Additional Information

Bosch is an equal opportunities employer and welcomes applications from all qualified candidates, regardless of gender, age, disability, religion, ethnic origin, or sexual orientation.