Strategic Communications Manager

Vor 4 Tagen

Berlin, Berlin, Deutschland Immunotec Vollzeit

Immunotec is a leading provider of high-quality nutritional and wellness products, driven by a mission to improve quality of life and performance. With a global presence in multiple countries, we are seeking a highly skilled Strategic Communications Manager to join our team.

The ideal candidate will be responsible for developing and executing a comprehensive communications strategy across various channels, ensuring alignment with our overall goals and objectives. This role requires a deep understanding of digital content trends, excellent leadership skills, and a strategic mindset to drive engagement, traffic, and conversion through compelling storytelling.

Key Responsibilities:

  • Develop and execute a comprehensive communications strategy that aligns with the company's overall goals and objectives.
  • Create and manage high-quality content for various channels, including the website, blog, social media, email, and print.
  • Develop and manage media relations campaigns.
  • Write and edit all types of communication materials, including communication campaigns, promotions, press releases, speeches, and other communications materials.
  • Track and measure the results of communications campaigns.
  • Identify different audiences/buyer personas and channels to ensure segmented communications.
  • Manage communications initiatives per region/cluster.
  • Manage translating processes into multiple languages and improve the process for all regions.
  • Provide support in communications requests from the company's areas.
  • Measure and report performance of the company's comms media (KPIs).
  • Stay up-to-date on industry trends and best practices.

Requirements:

  • Bachelor's degree in Communication, journalism, or a related field.
  • 5+ years of experience in communications, with a focus on content creation and strategy.
  • Proven track record of developing and executing successful communications campaigns.
  • Strong writing and editing skills.
  • Experience with content management systems (CMS such as Hubspot) and social media platforms.
  • Basic experience with design software (Adobe, Canva or similar).
  • Excellent communication, interpersonal, and presentation skills.
  • Ability to work independently and as part of a team.
  • Language proficiency: Dutch and English (Bilingual).
  • Location: DACH region.

Accountability:

  • Create the strategy and development of campaigns.
  • Work professionally with various groups and clients.
  • Generate strategy focused on the creation and distribution of relevant content through different media.
  • Responsible for communication with clients through different communication channels.
  • Be the head of corporate copyright for clients, consultants, and stakeholders.
  • Create the communication strategy of the main products to the complete campaign communication.
  • Development of campaigns in Marketing automation tools.
  • Monitoring of events in DACH region.

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