Category Development Manager

vor 3 Wochen


Munich, Bayern, Deutschland Haleon Vollzeit
About Haleon

Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. We're a company that is in control of our own destiny, with a unique combination of deep human understanding and trusted science.

Job Summary

We're seeking a talented Category Development Manager to join our team in Germany and Austria. As a Category Development Manager, you will be responsible for co-defining and implementing Category Management strategies for customers in the relevant categories. You will proactively deliver compelling insights and category arguments that give confidence to our stakeholders that Haleon as category expert understands how to drive long term sustainable category growth.

Key Responsibilities
  • Customize the local category vision & strategy and provide support for the customers in developing a long-term plan for the categories
  • Lead category thinking and execution within Germany and Austria for a customer or group of customers via aggregating multiple resources of data to deliver insights, trends and recommendations
  • Establish strong category relationships with top customers to ensure customer requirements are built into joint business planning process and customer marketing strategies
  • Provide strong support to deliver in market execution of the category plan and proactively review performance: provide customer sell-in stories to win & defend listings and track performance of NPDs to derive recommendations and further growth potential
  • Provide best in class assortment and shelf management services to identify potentials at customer level
  • Collaborate with the commercial teams to enhance business planning and be a core member of a cross functional commercial team to deliver the annual negotiations with customers and ongoing customer interactions
  • Track performance in the market, develop your insights and land these internally and externally to drive performance. Work cross functionally to also evaluate promotion performance and mechanics and their associated impact on the category and performance
  • Leverage all the resources available within Haleon as needed to deliver the performance such as the Shopper Science Lab and its varied Tech solutions, Regional Category Development teams and Global Marketing Channel resources
Requirements
  • University degree in business administration, economics or related
  • Strong track record of category management within a FMCG organization, account management experience is a plus
  • Ability to influence and inspire others to deliver business results
  • Ability to navigate complex situations and challenge the status quo with a can-do attitude
  • Well-grounded knowledge in applying category management tools
  • Strong analytical skills
  • Highly passionate, innovative and results driven personality
  • Strong collaboration & stakeholder management skills, demonstrated in excellent management of internal and external stakeholders (e.g. agencies)
Preferred Qualifications
  • Strategic thinking and true understanding of the shopper – experienced in transforming shopper insights into compelling category stories and channel plans
  • Channel know-how of Mass Market (Drug, Grocery, Discount and dCom)
  • Self-reliant, decisive, and resilient and able to respond and adapt to a fast moving changing environment


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