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Retail Experience Manager
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About Dyson
Dyson is a global technology company that solves problems others choose to ignore. We're growing fast and our ambition is huge – more categories, more locations and more people.
About the Role
As a member of the Retail Team, you will be responsible for defining and implementing direct and indirect activity plans, with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.
You will manage your own budget, coordinate NPD launches, product campaigns and measure all activities to make sure you generate a positive return on the investments.
You will be the one defining the distribution guidelines, looking for potential new activation channels; you will share market data and insights with the Sales and Marketing teams through regular meetings.
Key Responsibilities
- Coordinate the activity plan both for direct and indirect business
- Work with Area and Key Account Managers to create and implement an activity plan per retailer that reflects the general strategy and fits with the customer's needs
- Work with our Direct Retail Manager, Store Manager and Senior Manager`s to create and implement an activity plan that supports our store targets and elevates the experience
- Coordinate NPD launches both for direct and indirect channels
- Make sure all criteria included in the terms & conditions are met by our retailers. monitoring campaigns and activities relying on sales CRM tools
- Evaluate market evolution and inform key stakeholders
- Monitor GFK data to track Dyson market share and find evidence for any relevant variation
- Keep competitors monitored and spot any potential threat to our business
- Inform stakeholders and provide valid information on new market trends
- Define distribution footprint and cascade Dyson Retail principles
- Make sure Selective Distribution criteria and Dyson Retail principles are clearly cascaded to the team and inform them if any amendments are required
- Coordinate with the field team the monitoring of SD criteria relying on sales CRM tools
- Engage and pro-actively support with other duties as required whilst adopting Dyson behaviours and maintaining the German Retail Sales Identity
About You
- Minimum 2 years proven experience in trade marketing, Marketing, events management
- Good planning and project management skills
- Exceptional analytical skills
- Experience of managing external agencies and suppliers
- Pro-active and solution oriented
- Good time management, ability to deliver under pressure and to tight deadlines
- Assertive, self-motivated, independent, dynamic and results-driven
- Good team player
- High level of attention to detail
- Ability to build and manage stakeholder relationships internationally and at all levels
Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
