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**Media Planning and Buying Team Lead**

vor 2 Monaten


Berlin, Berlin, Deutschland AUTO1 Group Vollzeit

Job Summary

We are seeking a highly skilled and experienced Media Planning and Buying Team Lead to join our team at AUTO1 Group. As a key member of our marketing team, you will be responsible for developing and executing our offline and video marketing strategies across 9 European markets.

Key Responsibilities

  • Develop and Execute Marketing Strategies: Create and implement data-driven marketing strategies to maximize traffic acquisition and brand KPIs development.
  • Lead a Team of Marketing Professionals: Manage and lead a team of 8 marketing professionals, providing guidance, feedback, and support to ensure their growth and success.
  • Media Planning and Buying: Plan, book, and evaluate performance-driven brand marketing campaigns in TV, YouTube, Radio, and other offline channels.
  • Collaborate with Creative Team: Work closely with our Head of Creative Production and his team to create highly performing advertising campaigns.
  • Analytical Skills: Utilize strong analytical skills to connect media KPIs with core business data, using industry-leading tools to drive business growth.

Requirements

  • Education and Experience: A degree in business or marketing, with relevant experience in offline, brand, and YouTube marketing (ideally in an e-commerce environment).
  • Strong Analytical Skills: Possess strong analytical skills, a data-driven mindset, and the ability to dive deeply into big sets of data using Excel and Google Sheets.
  • Communication and Leadership Skills: Excellent communication and leadership skills, with the ability to lead a team and work collaboratively with cross-functional teams.
  • Language Skills: Fluency in English, with any other European language being a plus.

What We Offer

  • Opportunity for Growth: A dynamic and fast-paced work environment with opportunities for growth and professional development.
  • Flexible Working Arrangements: Flexible working hours and the option to work from home.
  • Competitive Compensation and Benefits: A competitive salary and benefits package, including a dedicated education budget for online courses, conferences, and trainings.
  • Diverse and Inclusive Work Environment: A diverse and inclusive work environment with over 90 nationalities represented.