Marketing Director

We are seeking an experienced Marketing Manager to lead all Marketing initiatives related to EV Battery Solutions at IKA Werke.

The ideal candidate will be an all-round profile, spanning Product Marketing, Content Marketing, and Demand Generation. The focus of the role will be to develop and fine-tune our product messaging, create compelling sales materials in collaboration with the team, build an effective content marketing platform, create engaging content, and pilot performance marketing initiatives.

This role requires a creative thinker with a keen eye for detail and a passion for driving measurable results.

Key Responsibilities:

• Develop and execute comprehensive marketing plans to generate leads, nurture prospects, and support sales initiatives within our EV Battery Solutions Business Unit.
• Promote our products by fine-tuning our positioning and crafting relevant messaging and highlighting our unique features.
• Create impactful marketing collateral and sales materials, including presentations, case studies, and product datasheets, to support lead generation and enable sales teams.
• Collaborate closely with product management teams and sales teams to understand customer needs, translating insights into effective marketing plans and messaging.
• Collaborate with the broader Marketing team to build a state-of-the-art content marketing platform.
• Create engaging content, including gated content, for our end customers to support lead generation and customer acquisition.
• Measure interaction and engagement metrics to continuously improve marketing efforts and drive higher levels of audience engagement.
• Pilot first performance marketing initiatives to increase brand visibility and generate leads.
• Support product launches by creating relevant materials for our own salesforce and end customers.
• Contribute to website development and optimization efforts, providing valuable input to enhance user experience and drive conversions.

Qualifications:

• Bachelor's degree (or higher) in Marketing, Communications, or a related field.
• Proven track record of success in relevant B2B marketing roles, with at least 5 years of experience in a similar capacity.
• Hands-on experience across several B2B marketing fields.
• Significant experience in B2B product marketing, product positioning, messaging, and value proposition.
• Strong understanding of content marketing principles and best practices, with experience in creating various types of content.
• Understanding of performance marketing channels and platforms, including SEO and social media.
• Exceptional written and verbal English communication skills, with the ability to effectively convey complex ideas and concepts, as well as fluency in business German.
• Excellent analytical skills, with the ability to interpret data and metrics to drive informed marketing decisions.
• Detail-oriented with strong project management skills.
• Proficiency in marketing automation tools, CRM platforms, and analytics software.

We offer our employees a company pension scheme, flexible working hours, and opportunities for professional development and growth.