Global Brand Manager

vor 3 Wochen


Stuttgart, Baden-Württemberg, Deutschland Pernod Ricard Vollzeit
Job Title: Global (Senior) Brand Manager (m/f/d)

As a Global (Senior) Brand Manager (m/f/d) for Monkey 47 Gin, you will be responsible for developing and implementing key marketing programs to drive brand growth and equity. You will play a leading role in driving the strategy of the brand by developing creative and breakthrough ideas across key activation pillars.

Key Responsibilities:
  • Develop and execute marketing programs to build brand equity and drive sales growth
  • Support the development and implementation of brand strategy across marketing and track performance to identify opportunities for optimization
  • Collaborate with key markets to deliver excellence in execution
  • Provide annual brand planning and integrated business planning support
  • Lead the development of distinctive brand communications for markets, including core asset development, strategic partnerships, and associated toolkits
  • Lead the launch of new products and limited editions, including toolkit development
  • Jointly lead the development of advocacy plans with the Global Brand Ambassador & Market Activation Team
  • Develop and implement point-of-sale (POS) strategies and development in line with S&R guidelines and brand storytelling
  • Manage the advertising and promotion (A&P) budget
Requirements:
  • University degree in Marketing or Business Administration
  • Several years of global brand management experience, ideally with relevant brand building experience in drinks, luxury, or lifestyle
  • Experience working on projects with multiple stakeholders
  • High level of motivation and team player mentality with a strong sense of ethics
  • Proactive and hands-on mentality
  • Fluency in English and German
What We Offer:
  • Flat hierarchies and regular company events to celebrate successes together
  • Opportunities for creativity and space for autonomous actions in a dynamic work environment
  • Individual development opportunities
  • 30 vacation days and all bridge days off
  • Start-up character combined with a Swabian family mentality in our office in Stuttgart
  • 20% subsidy for company pension plans

We are looking for a talented and motivated individual to join our team as a Global (Senior) Brand Manager (m/f/d) for Monkey 47 Gin. If you are passionate about building brands and driving growth, we encourage you to apply.


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