Global Brand Manager

Vor 5 Tagen


Stuttgart, Baden-Württemberg, Deutschland Pernod Ricard Vollzeit
Job Title: Global (Senior) Brand Manager

As a Global (Senior) Brand Manager, you will be responsible for managing the development of all key marketing programs for Monkey 47 Gin. You will play a leading role in driving the strategy of the brand by developing creative and breakthrough ideas across the Key Activation Pillars.

Key Responsibilities:
  • Build the equity of the Monkey 47 brand with compelling creative marketing programs that inspire markets to invest and win the hearts and minds of consumers.
  • Support the development and implementation of Monkey 47 brand strategy into execution across the marketing and track performance to identify potential optimizations.
  • Support key markets in excellence in execution.
  • Provide annual brand planning and integrated business planning support.
  • Lead in the delivery of distinctive brand communications for markets, including core asset development, strategic partnerships, and associated toolkits, as well as monitoring uptake and performance.
  • Lead in NPD / Limited Edition launch executions, including toolkit development.
  • Jointly lead in advocacy plan development alongside the Global Brand Ambassador & Market activation Team.
  • Lead in POS strategy and development in line with S&R guidelines and brand storytelling.
  • Manage the A&P budget.
Requirements:
  • You bring a university degree in Marketing or Business Administration.
  • You have several years of (global) brand management experience ideally with relevant brand building experience in drinks, luxury or lifestyle.
  • You are experienced in working on projects with multiple stakeholders.
  • You bring a high level of motivation and team player mentality in a collaborative way with a strong sense of ethics.
  • You are proactive and have a hands-on mentality.
  • You are fluent in English and German.
What We Offer:
  • Our motto "Convivialité" is not only communicated externally but also lived internally: we have flat hierarchies and we regularly invite you to company events to celebrate our successes together.
  • You will find many opportunities for creativity and space for autonomous actions in a dynamic work environment.
  • We offer you individual development opportunities.
  • In addition to your 30 vacation days, you get all bridge days off.
  • In our office in Stuttgart, you can expect start-up character combined with a Swabian family mentality.
  • We support you with a 20% subsidy for company pension plans.


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