International CRM Process Manager

vor 2 Wochen

Berlin, Berlin, Deutschland Sunday Natural Products GmbH Vollzeit

Sunday Natural Products GmbH is seeking a highly skilled International CRM Process Manager to join our team. As a key member of our international team, you will be responsible for managing our international CRM processes, creating sustainable relationships with clients, and overseeing our key KPIs with a strong focus on our new international markets.

Your Key Responsibilities
  • Play a major role in internationalization and assist in roll-outs (automation strategy implementation that supports and leverages user acquisition, user activation, and retention)
  • Take over (end-to-end) the conception, planning, implementation, and optimization of targeted, personalized, and automated email campaigns for international markets
  • Identify opportunities for customer retention within CRM channels, proposing innovative solutions aligned with business objectives
  • Generate valuable and actionable insights through a well-prepared testing framework that helps to constantly monitor performance and optimize key CRM KPIs
  • Help to identify proper segmentation that contributes to an increase in relevant communication on any level and constantly scales revenues
  • Help to conceptualize and plan new campaigns based on the company's strategic goals and implement them together with the guidance of our CRM, Editorial, and Product Planning teams
  • Optimize the execution of international CRM campaign strategies that align with Germany's role model and fit the respective market needs
  • Provide consistent A/B testing and performance insights to key stakeholders, proactively responding to performance trends and ensuring alignment with objectives

Requirements:

  • Bachelor's and/or Master's degree from an accredited university or college
  • Proven working experience as a CRM Manager, Digital Marketer, Project Manager, or E-Commerce Manager in the e-commerce sector
  • 3+ years of work experience in planning and executing CRM email campaigns, including tracking and optimization
  • International setup experience and scaling international markets within e-commerce and CRM
  • Strong knowledge of and experience with Google Analytics and Excel
  • Experience with ESPs (e.g., Exponea, Bloomreach, Emarsys)
  • Ability to analyze, model, and interpret data and derive data-driven measures
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Fast-thinking team player with a solution-oriented mindset
  • Excellent written and verbal communication skills in English

What We Offer

  • An appealing discount on all of our products
  • 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
  • Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
  • Healthy balance with a hybrid work model and 'workation'
  • Variety of discounts of up to more than 50 percent on attractive brands
  • Real ownership and plenty of room for new initiatives
  • Inviting office spaces with access to organic teas and superfoods
  • Regular tea & office parties, Christmas and summer feasts, and influencer events

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