Field Marketing Specialist

vor 4 Wochen

Moers, Nordrhein-Westfalen, Deutschland IFS Vollzeit
Job Title: Field Marketing Specialist

We are seeking a highly skilled Field Marketing Specialist to join our team at IFS. As a key member of our marketing team, you will play a critical role in executing our marketing strategy and driving business growth in the DACH region.

Reporting to the Head of Global Campaigns, you will be responsible for localizing and executing centrally-developed marketing campaigns and event plans in your region. You will work closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials.

Key Responsibilities:

  • Develop and implement effective marketing strategies to attract new contacts and convert them to leads
  • Collaborate with regional sales leadership to prioritize marketing efforts with sales goals
  • Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
  • Support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow up
  • Develop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future events
  • Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution

Requirements:

  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly
  • Native German Speaker

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