Field Marketing Specialist

vor 4 Wochen

Moers, Nordrhein-Westfalen, Deutschland IFS Vollzeit
Job Title: Field Marketing Specialist

We are seeking a highly skilled Field Marketing Specialist to join our team at IFS. As a key member of our marketing team, you will play a crucial role in executing our marketing strategy and driving business growth in the DACH region.

Key Responsibilities:
  • Develop and execute marketing campaigns to engage with target audiences and drive interest in our products and services.
  • Collaborate closely with regional sales leadership to prioritize marketing efforts and optimize the use of marketing campaigns, tools, and materials.
  • Monitor and analyze the performance of marketing activities, providing regular reports and insights to inform future marketing strategies.
  • Support the development and execution of detailed event plans, including logistics and promotion.
  • Work closely with the Global Events Specialist to ensure timely lead follow-up and effective lead capture onsite.
  • Develop and refine the annual event strategy for the DACH region, analyzing past event performance and making recommendations for future events.
  • Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution.
  • Make recommendations on how to allocate regional marketing budget on a semi-annual basis.
Requirements:
  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies.
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets.
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event.
  • Native German Speaker.

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