Associate Director Brand Marketing Professional
Vor 2 Tagen
Lead the development and implementation of the brand strategy for the Respreeza disease area within the assigned portfolio for the International region. This role involves collaboration and co-creation with cross-functional teams, affiliates, Int Mkt & GCD teams to drive sales growth through market expansion and brand adoption strategies. The focus is on inline CSL Behring brands and may include future product LCMs, ensuring a fit-for-purpose go-to-market strategy for the international region.
Key Responsibilities:
- Develop and implement brand strategies for the International region, ensuring alignment with portfolio business objectives and local market needs.
- Collaborate with cross-functional teams to drive sales growth through market expansion and brand adoption strategies.
- Establish metrics and KPIs to track the effectiveness of marketing activities, regularly reviewing performance data to identify areas for improvement.
- Liaise with internal and external stakeholders to become the contact and reference point for product-related topics.
- Manage the brand budget and resources for the International region, ensuring resources are allocated effectively to maximise ROI.
Requirements:
- Graduate degree or equivalent required, with 8-10 years' healthcare experience and 7+ years' brand sales and marketing experience in pharmaceuticals or biotech.
- Proven track record of driving brand strategy with operational excellence, exceeding business objectives.
- Strong analytical capabilities, with the ability to translate market insights into actionable marketing strategies and tactics.
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