Associate Director Brand Marketing Professional

Vor 2 Tagen


Hattersheim, Hessen, Deutschland CSL Behring Vollzeit
Associate Director Brand Marketing Professional

Lead the development and implementation of the brand strategy for the Respreeza disease area within the assigned portfolio for the International region. This role involves collaboration and co-creation with cross-functional teams, affiliates, Int Mkt & GCD teams to drive sales growth through market expansion and brand adoption strategies. The focus is on inline CSL Behring brands and may include future product LCMs, ensuring a fit-for-purpose go-to-market strategy for the international region.

Key Responsibilities:

  • Develop and implement brand strategies for the International region, ensuring alignment with portfolio business objectives and local market needs.
  • Collaborate with cross-functional teams to drive sales growth through market expansion and brand adoption strategies.
  • Establish metrics and KPIs to track the effectiveness of marketing activities, regularly reviewing performance data to identify areas for improvement.
  • Liaise with internal and external stakeholders to become the contact and reference point for product-related topics.
  • Manage the brand budget and resources for the International region, ensuring resources are allocated effectively to maximise ROI.

Requirements:

  • Graduate degree or equivalent required, with 8-10 years' healthcare experience and 7+ years' brand sales and marketing experience in pharmaceuticals or biotech.
  • Proven track record of driving brand strategy with operational excellence, exceeding business objectives.
  • Strong analytical capabilities, with the ability to translate market insights into actionable marketing strategies and tactics.


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