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Marketing Director for International Brands
vor 1 Monat
CSL Behring is seeking a Marketing Director for International Brands to lead the development and implementation of brand strategies for the international region. The ideal candidate will have 8-10 years of healthcare experience, with 7+ years of brand sales and marketing experience in pharmaceuticals or biotech sector.
Key Responsibilities:
- Develop and implement brand strategies for the international region, ensuring alignment with portfolio business objectives and local market needs.
- Lead the development of lifecycle management opportunities to ensure sustained growth and market presence.
- Drive comprehensive market research and analysis to identify trends, customer needs, and competitive landscape across different countries in the region.
- Establish metrics and KPIs to track the effectiveness of marketing activities.
Requirements:
- Graduate degree or equivalent required. Postgraduate qualification preferred.
- 8-10 years' healthcare experience with 7+ years' brand sales and marketing experience in pharmaceuticals or biotech sector.
- Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention.
About CSL Behring:
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases.