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Marketing Director for International Brands

vor 1 Monat


Hattersheim, Hessen, Deutschland CSL Behring Vollzeit
Marketing Director for International Brands

CSL Behring is seeking a Marketing Director for International Brands to lead the development and implementation of brand strategies for the international region. The ideal candidate will have 8-10 years of healthcare experience, with 7+ years of brand sales and marketing experience in pharmaceuticals or biotech sector.

Key Responsibilities:

  • Develop and implement brand strategies for the international region, ensuring alignment with portfolio business objectives and local market needs.
  • Lead the development of lifecycle management opportunities to ensure sustained growth and market presence.
  • Drive comprehensive market research and analysis to identify trends, customer needs, and competitive landscape across different countries in the region.
  • Establish metrics and KPIs to track the effectiveness of marketing activities.

Requirements:

  • Graduate degree or equivalent required. Postgraduate qualification preferred.
  • 8-10 years' healthcare experience with 7+ years' brand sales and marketing experience in pharmaceuticals or biotech sector.
  • Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention.

About CSL Behring:

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases.