Product Manager

vor 3 Wochen

Hattersheim, Hessen, Deutschland CSL Vollzeit
Product Manager - Hemophilia

We are seeking a highly skilled Product Manager to join our Hemophilia and HAE Business Unit. As a key member of our team, you will be responsible for managing the assigned brand and participating in strategic planning.

The Opportunity

Our ideal candidate will have a strong background in sales and marketing, with a focus on the healthcare and pharmaceutical industries. You will be responsible for developing annual marketing plans, executing strategies and tactics, managing advertising and promotion activities, and overseeing budgets.

The Role:
  • Develop and implement marketing plans and strategies for existing and new products in Germany to achieve sales and market share targets.
  • Coordinate and present strategic and tactical marketing plans within Germany, working closely with Sales, Market Access, and Medical teams.
  • Create, manage, and execute marketing concepts, brand plans, and advertising campaigns, including agency authorization, briefing, and monitoring.
  • Monitor and evaluate external and competitive environments and respond accordingly.
  • Develop and oversee the annual marketing budget and provide periodic financial marketing forecasts as required.
  • Build and maintain relationships with opinion leaders, customers, research institutions, and patient organizations, fostering them as brand ambassadors.
  • Interact with Healthcare Professionals within legal frameworks, local rules, and corporate policies.
  • Develop, execute, and train marketing and sales materials in close collaboration with the x-functional team.
Your Skills and Experience:
  • A university degree in a scientific discipline and/or an MBA.
  • At least 2-4 years of relevant experience in healthcare/pharmaceuticals with a focus on Sales & Marketing.
  • Experience as a Sales Representative and Brand/Product Manager is highly desirable.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation skills in both German and English, verbal and written.
  • Strong interpersonal skills to build effective internal and external networks.
What We Offer:
  • A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
  • Hybrid work models.
  • Two additional leave days for your personal wellbeing.
  • Learning opportunities with our CSL Academy.
  • Diversity, Equality, and Inclusion at all sites and with every colleague.

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