SEO Specialist

vor 4 Wochen

Berlin, Berlin, Deutschland Cosmo Beauty Brand House GmbH Vollzeit
About the Role

Cosmo Beauty Brand House GmbH is seeking a highly skilled SEO Specialist to enhance our brand's online presence and drive organic traffic to our global beauty platform.

As a key member of our team, you will be responsible for implementing SEO strategies that elevate search rankings, connecting beauty enthusiasts worldwide with our innovative products.

Key Responsibilities:

  • Conduct in-depth keyword research and analysis to identify opportunities and optimize content for improved search engine rankings.
  • Optimize website content, including titles, meta descriptions, headers, and image alt texts, to improve organic search performance.
  • Collaborate with developers to ensure the site is technically optimized for search engines, addressing issues like site speed, mobile-friendliness, crawlability, and indexation.
  • Work closely with the content team to ensure SEO best practices are incorporated into our content creation process, aligning with broader marketing strategies.
  • Develop and implement effective link-building campaigns to improve domain authority and search visibility.
  • Utilize tools like Google Analytics, SEMrush, or Moz to track website traffic, rankings, and conversions. Provide regular performance reports and insights to guide data-driven decisions.
  • Stay updated on industry trends, competitor activities, and search algorithm changes, applying insights to continuously refine our SEO strategy.
  • Manage local SEO efforts, ensuring the brand is visible in relevant geographic searches and directories.
Requirements

To be successful in this role, you will need:

  • 2-4 years of proven experience in SEO, particularly in e-commerce, digital retail, or beauty industries.
  • Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, or Moz.
  • Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
  • In-depth understanding of SEM strategy and reporting knowledge.
  • Ability to analyze data and deliver actionable insights to improve KPIs and marketing results.
  • Experience working with content management systems like WordPress or Shopify.
  • Knowledge of basic HTML and CSS for SEO optimization purposes.
  • Excellent communication skills and the ability to explain SEO concepts to non-technical stakeholders.
  • Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
What We Offer

Cosmo Beauty Brand House GmbH offers a dynamic and supportive work environment, with opportunities for personal and professional growth. As a member of our team, you will enjoy:

  • Varied daily work routine, with opportunities to tackle new challenges and learn from experienced colleagues.
  • Shape our brands and contribute to the success of exciting ventures.
  • Free drinks, social events, and opportunities to connect with beauty enthusiasts and industry leaders.
  • Amazing deals on our products, including the opportunity to test cosmetics with our free onboard cosmetic and nail artist.
  • Access to public transport or monthly spending card.

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