Marketing Communications Specialist

vor 1 Monat

Lüneburg, Niedersachsen, Deutschland Nordson Corporation Vollzeit
About Nordson Corporation

Nordson Corporation is a leading global provider of advanced technology solutions for industrial precision solutions and advanced technology. Our company is built on a foundation of collaboration, innovation, and customer satisfaction.

Job Summary

We are seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing team, you will be responsible for planning, developing, and executing marketing and communication strategies to drive business growth and customer engagement.

Key Responsibilities
  • Develop and implement B2B marketing and communication strategies to promote our nonwoven division
  • Expand and enhance existing marketing and communication activities, particularly in the online space
  • Conceive and implement sales promotion measures in collaboration with product management and marketing
  • Create target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, and social media
  • Manage content for social media channels and digital marketing campaigns
  • Plan and execute customer events, trade fairs, and webinars
  • Monitor and analyze online marketing activities, including SEO and Google Analytics
  • Stay up-to-date with new marketing trends and technologies
  • Ensure corporate standards in marketing materials
Requirements
  • Bachelor's or Master's degree in Marketing or a related field
  • At least 5 years of progressive experience in marketing technical products, with a proven track record of driving business results
  • Experience in developing and implementing sales and marketing strategies in a technical B2B environment
  • Strong knowledge of SEO tools and marketing automation tools
  • Ability to manage external service providers/agencies
  • Good project management skills
  • Business fluent in English
  • Proficient in MS Office
What We Offer

Nordson Corporation offers a dynamic and collaborative work environment, where your ideas and contributions will be valued and respected. If you are passionate about marketing and customer engagement, we encourage you to apply for this exciting opportunity.

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